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  1. Will consumers pay for e-fashion? A multi-study investigation

    Article • Retail and Distribution Management, May 2025, Emerald

    Kokho Sit

  2. Re-examining the roles of experience quality at festivals: a comparative analysis using SEM and fsQCA

    Article • International Journal of Contemporary Hospitality Management, November 2022, Emerald

    Kokho Sit

  3. Perceived authenticity of online-only brands (OOBs): a quali-quantitative study with online consumers

    Article • Retail and Distribution Management, April 2021, Emerald

    Kokho Sit