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  1. Segmented routes to market: a simulation-based analysis of salesforce configuration in emerging retail environments

    Article • Journal of Strategic Marketing, December 2025, Taylor & Francis

    Kiran Mahasuar

  2. COVID-19 and its impact on the Indian construction industry

    Article • Construction Management and Economics, January 2023, Taylor & Francis

    Kiran Mahasuar

  3. Knowledge management practices in non‐profit organizations

    Article • Knowledge and Process Management, November 2022, Wiley

    Kiran Mahasuar

  4. Strategic choices of an MNE in an emerging market: the case of Perfetti Van Melle

    Article • Journal of Strategic Marketing, January 2022, Taylor & Francis

    Kiran Mahasuar

  5. Uncertainty Regarding COVID Data in India: A Benford Analysis

    Article • Knowledge and Process Management, August 2021, Wiley

    Kiran Mahasuar

  6. Brand Horlicks in India: an epitome or an epitaph?

    Article • Strategic Direction, May 2019, Emerald

    Kiran Mahasuar

  7. Some Key Strategic Innovations in Indian FMCG Distribution system

    Article • Strategic Direction, November 2018, Emerald

    Kiran Mahasuar

  8. Inflation and Growth Relation with Perspectives from ASEAN countries

    Article • Arthshastra Indian Journal of Economics & Research, August 2012, Associated Management Consultants, PVT., Ltd.

    Kiran Mahasuar