All Stories

  1. The enterprise activism risk model: How good intentions can jeopardize business success

    Article • Journal of Retailing, June 2024, Elsevier

    Kim Whitler

  2. Upper echelons research in marketing

    Article • Journal of the Academy of Marketing Science, June 2020, Springer Science + Business Media

    Kim Whitler

  3. When and How Board Members with Marketing Experience Facilitate Firm Growth

    Article • Journal of Marketing, September 2018, American Marketing Association (AMA)

    Kim Whitler

  4. Research in marketing strategy

    Article • Journal of the Academy of Marketing Science, August 2018, Springer Science + Business Media

    Kim Whitler

  5. Marketing Capabilities in International Marketing

    Article • Journal of International Marketing, March 2018, American Marketing Association (AMA)

    Kim Whitler

  6. The criticality of CMO-CIO alignment

    Article • Business Horizons, May 2017, Elsevier

    Kim Whitler

  7. The Impact of Cyber Attacks On Brand Image

    Article • Journal of Advertising Research, March 2017, WARC Limited

    Kim Whitler

  8. Can copycat private labels improve the consumer’s shopping experience? A fluency explanation

    Article • Journal of the Academy of Marketing Science, February 2017, Springer Science + Business Media

    Kim Whitler

  9. Power to the Principals! An Experimental Look at Shareholder Say-On-Pay Voting

    Article • Academy of Management Journal, February 2014, The Academy of Management

    Kim Whitler

  10. Customer Relationship Stage and the Use of Picture-Dominant versus Text-Dominant Advertising: A Field Study

    Article • Journal of Retailing, September 2013, Elsevier

    Kim Whitler