All Stories

  1. Analyzing and Predicting Consumer Response to Short Videos in E-Commerce

    Article • ACM Transactions on Management Information Systems, September 2024, ACM (Association for Computing Machinery)

    Professor Khim Yong Goh

  2. Privacy and Marketing Externalities

    Article • Management Science, December 2015, INFORMS

    Prof. Kai-Lung Hui, Professor Khim Yong Goh

  3. How big data and analytics reshape the wearable device market – the context of e-health

    Article • International Journal of Production Research, June 2015, Taylor & Francis

    Professor Khim Yong Goh

  4. Mobile Advertising: An Empirical Study of Temporal and Spatial Differences in Search Behavior and Advertising Response

    Article • Journal of Interactive Marketing, May 2015, Elsevier

    Professor Khim Yong Goh

  5. Response to Buyout Options in Internet Auctions

    Article • IEEE Transactions on Engineering Management, May 2014, Institute of Electrical & Electronics Engineers (IEEE)

    Professor Khim Yong Goh

  6. Social Media Brand Community and Consumer Behavior: Quantifying the Relative Impact of User- and Marketer-Generated Content

    Article • Information Systems Research, March 2013, INFORMS

    Professor Khim Yong Goh

  7. Investigating Consumers' Variety Seeking Behavior in the Light of Online Reviews: An Individual Level Panel Analysis

    Article • January 2012, Institute of Electrical & Electronics Engineers (IEEE)

    Professor Khim Yong Goh

  8. Newspaper Reports and Consumer Choice: Evidence from the Do Not Call Registry

    Article • Management Science, September 2011, INFORMS

    Prof. Kai-Lung Hui, Professor Khim Yong Goh

  9. The Effect of Banner Advertising on Internet Purchasing

    Article • Journal of Marketing Research, February 2006, American Marketing Association (AMA)

    Professor Khim Yong Goh

  10. Beyond the Endogeneity Bias: The Effect of Unmeasured Brand Characteristics on Household-Level Brand Choice Models

    Article • Management Science, May 2005, INFORMS

    Professor Khim Yong Goh

  11. Newspaper Reports and Consumer Choice: Evidence from the Do Not Call Registry

    Article • SSRN Electronic Journal, Elsevier

    Professor Khim Yong Goh

  12. Privacy Externalities and ‘Opt Out’: Evidence from Do Not Call

    Article • SSRN Electronic Journal, Elsevier

    Professor Khim Yong Goh

  13. The Demand Effects of Product Recommendation Networks: An Empirical Analysis of Network Diversity and Stability

    Article • SSRN Electronic Journal, Elsevier

    Professor Khim Yong Goh

  14. Investigating the Effects of Image-Seeking Behavior at Social Network Sites on Purchase Behavior: A Text Mining and Econometric Approach

    Article • SSRN Electronic Journal, Social Science Electronic Publishing

    Professor Khim Yong Goh

  15. How Does User-Generated Content Influence Consumers’ New Product Exploration? An Empirical Analysis of Consumer Search and Choice Behaviors

    Article • SSRN Electronic Journal, Social Science Electronic Publishing

    Professor Khim Yong Goh