All Stories

  1. The different impact of utilitarian and hedonic attributes on web-based retail shopping behaviour through the lens of extended technology acceptance model

    Article • International Journal of Retail & Distribution Management, March 2024, Emerald

    Khan M. R. Taufique

  2. The Future of Digital Marketing: How Would Artificial Intelligence Change the Directions?

    Article • November 2023, Springer Science + Business Media

    Khan M. R. Taufique

  3. Consumers' reverse exchange behavior and e-waste recycling to promote sustainable post-consumption behavior

    Article • Asia Pacific Journal of Marketing and Logistics, April 2023, Emerald

    Khan M. R. Taufique

  4. Revisiting the promise of carbon labelling

    Article • Nature Climate Change, January 2022, Springer Science + Business Media

    Khan M. R. Taufique

  5. Sustainable employee green behavior in the workplace: Integrating cognitive and non‐cognitive factors in corporate environmental policy

    Article • Business Strategy and the Environment, August 2021, Wiley

    Khan M. R. Taufique

  6. Telemedicine acceptance during the COVID-19 pandemic: User satisfaction and strategic healthcare marketing considerations

    Article • Health Marketing Quarterly, July 2021, Taylor & Francis

    Khan M. R. Taufique

  7. Integrating environmental values and emotion in green marketing communications inducing sustainable consumer behaviour

    Article • Journal of Marketing Communications, December 2020, Taylor & Francis

    Khan M. R. Taufique

  8. Examining the Influence of Atmospheric Cues on Online Impulse Buying Behavior across Product Categories: Insights from an Emerging E-Market

    Article • Journal of Internet Commerce, October 2020, Taylor & Francis

    Khan M. R. Taufique

  9. Measuring consumer understanding and perception of eco‐labelling

    Article • International Journal of Consumer Studies, January 2019, Wiley

    Khan M. R. Taufique, Associate Professor Andrea Vocino

  10. Green consumer behavior in India

    Article • Journal of Cleaner Production, May 2018, Elsevier

    Khan M. R. Taufique

  11. Climate change influences income of farming community in Malaysia

    Article • International Journal of Environment and Sustainable Development, January 2017, Inderscience Publishers

    Dr Md. Mahmudul Alam, Khan M. R. Taufique

  12. Consumer knowledge and trust in eco-labeling and green consumer behavior in emerging market

    Article • Journal of Strategic Marketing, October 2016, Taylor & Francis

    Khan M. R. Taufique

  13. Environmental knowledge and environment friendly consumer behavior

    Article • Procedia Economics and Finance, January 2016, Elsevier

    Khan M. R. Taufique

  14. Environmentally responsible consumers

    Article • Current World Environment, April 2014, Enviro Research Publishers

    Khan M. R. Taufique

  15. Literature review on consumer understanding and perception of eco-labels

    Article • Sustainability, April 2014, MDPI AG

    Khan M. R. Taufique

  16. Conceptual framework for environmentally responsible consumer behavior

    Article • International Journal of Green Economics, January 2014, Inderscience Publishers

    Khan M. R. Taufique

  17. Typology of online social media users

    Article • International Journal of E-Business Research, January 2013, IGI Global

    Khan M. R. Taufique

  18. Online social media marketing

    Article • International Journal of Online Marketing, April 2011, IGI Global

    Khan M. R. Taufique

  19. Application of Gravity Model in the Context of Bangladesh

    Article • International Journal of Economics and Finance, January 2009, Canadian Center of Science and Education

    Dr Md. Mahmudul Alam, Khan M. R. Taufique

  20. Adoption of Online Social Media Innovation

    Article • IGI Global

    Khan M. R. Taufique

  21. Online Social Media as a Driver of Buzz Marketing

    Article • IGI Global

    Khan M. R. Taufique

  22. Online Social Media as a Driver of Buzz Marketing

    Article • IGI Global

    Khan M. R. Taufique

  23. Adoption of Online Social Media Innovations

    Article • IGI Global

    Khan M. R. Taufique