All Stories

  1. Relationship Governance Dynamics: The Role of Partner Selection Efforts and Mutual Investments

    Article • Journal of Marketing Research, May 2018, SAGE Publications

    Kenneth Wathne

  2. Franchisor–Franchisee Bankruptcy and the Efficacy of Franchisee Governance

    Article • Journal of Marketing Research, December 2017, American Marketing Association (AMA)

    Kenneth Wathne

  3. Openness and Innovation Performance Revisited

    Article • Journal of Marketing Behavior, October 2016, Now Publishers

    Kenneth Wathne

  4. Concurrent sourcing, governance mechanisms, and performance outcomes in industrial value chains

    Article • Strategic Management Journal, July 2013, Wiley

    Kenneth Wathne

  5. Performance Implications of Mismatched Governance Regimes Across External and Internal Relationships

    Article • Journal of Marketing, March 2011, SAGE Publications

    Kenneth Wathne

  6. Interfirm Monitoring, Social Contracts, and Relationship Outcomes

    Article • Journal of Marketing Research, August 2007, SAGE Publications

    Kenneth Wathne

  7. Friends, Businesspeople, and Relationship Roles: A Conceptual Framework and a Research Agenda

    Article • Journal of Marketing, July 2006, SAGE Publications

    Kenneth Wathne

  8. Relationship Governance in a Supply Chain Network

    Article • Journal of Marketing, January 2004, SAGE Publications

    Kenneth Wathne

  9. Specific Investments in Marketing Relationships: Expropriation and Bonding Effects

    Article • Journal of Marketing Research, May 2003, SAGE Publications

    Kenneth Wathne

  10. Choice of Supplier in Embedded Markets: Relationship and Marketing Program Effects

    Article • Journal of Marketing, April 2001, SAGE Publications

    Kenneth Wathne

  11. Opportunism in Interfirm Relationships: Forms, Outcomes, and Solutions

    Article • Journal of Marketing, October 2000, SAGE Publications

    Kenneth Wathne

  12. Towards a Theory of Knowledge Transfer in a Cooperative Context

    Article • SAGE Publications

    Kenneth Wathne