All Stories

  1. The effect of selective store location strategy and self-congruity on consumers’ apparel brand attitudes toward luxury vs. non-luxury

    Article • Journal of Global Fashion Marketing, August 2017, Taylor & Francis

    Professor SHINYA NAGASAWA, Ken Kumagai

  2. Consumers’ perceptions of store location effect on the status of luxury, non-luxury, and unknown apparel brands

    Article • Journal of Global Fashion Marketing, January 2017, Taylor & Francis

    Ken Kumagai

  3. THE INFLUENCE OF STORE LOCATION PRESTIGE ON THE PERCEIVED STATUS OF LUXURY AND NON-LUXURY BRANDS

    Article • July 2016, Global Alliance of Marketing and Management Associations

    Ken Kumagai

  4. The influence of social self-congruity on Japanese consumers' luxury and non-luxury apparel brand attitudes

    Article • Luxury Research J, January 2016, Inderscience Publishers

    Ken Kumagai

  5. Customer Experience and Determinants of Consumer Attitude Toward Luxury Brands: Observations in Japan And China

    Article • Science Journal of Business and Management, January 2015, Science Publishing Group

    Ken Kumagai

  6. Observation of Luxury Brands' Perceived Position and their Key Success Factor (L-KSF) in the Japanese Market

    Article • Transactions of Japan Society of Kansei Engineering, January 2015, Japan Society of Kansei Engineering

    Ken Kumagai