All Stories

  1. Editorial: Vision for JIM and First Issue of 2020

    Article • Journal of International Marketing, January 2020, SAGE Publications

    KELLY HEWETT

  2. The Role of Cultural Distance Across Quantiles of International Joint Venture Longevity

    Article • Journal of International Marketing, September 2019, SAGE Publications

    KELLY HEWETT

  3. The Role of Marketer-Generated Content in Customer Engagement Marketing

    Article • Journal of Marketing, September 2019, SAGE Publications

    KELLY HEWETT

  4. Understanding Cultural Differences in Consumers’ Reactions to Foreign-Market Brand Extensions: The Role of Thinking Styles

    Article • Journal of International Marketing, April 2019, SAGE Publications

    KELLY HEWETT

  5. Brand Image Evaluations: The Interactive Roles of Country of Manufacture, Brand Concept, and Vertical Line Extension Type

    Article • Journal of International Marketing, June 2016, SAGE Publications

    KELLY HEWETT

  6. Brand Buzz in the Echoverse

    Article • Journal of Marketing, May 2016, American Marketing Association (AMA)

    Harald J van Heerde, KELLY HEWETT

  7. Investing in Buyer–Seller Relationships in Transitional Markets: A Market–Based Assets Perspective

    Article • Journal of International Marketing, March 2016, SAGE Publications

    KELLY HEWETT