All Stories

  1. Pleasantly Plump: Offsetting Negative Obesity Stereotypes for Frontline Service Employees
  2. Religious affiliation: buffering negative reactions to service failures
  3. Targeting Miss Daisy: Using age and gender to target unethical sales tactics
  4. A structural look at consumer innovativeness and self-congruence in new product purchases
  5. The influence of consumer decision-making styles on online apparel consumption by college students