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All Stories

  1. What needs to be done to make 'good', inclusive markets?

    Article • Marketing Theory, May 2017, SAGE Publications

    Professor Ramendra Singh, Professor Katy Jane Mason

  2. How theory can act as a useful practitioner tool and changes through its use

    Article • Journal of Marketing Management, December 2014, Taylor & Francis

    Hans Kjellberg, Johan Hagberg, Professor Katy Jane Mason

  3. Web-based social movements contesting marketing strategy: The mobilisation of multiple actors and rhetorical strategies

    Article • Journal of Marketing Management, August 2013, Taylor & Francis

    Professor Katy Jane Mason

  4. What are bottom of the pyramid markets and why do they matter?

    Article • Marketing Theory, May 2013, SAGE Publications

    Professor Katy Jane Mason

  5. Causal Social Mechanisms; from the what to the why

    Article • Industrial Marketing Management, April 2013, Elsevier

    Professor Katy Jane Mason

  6. Shared learning in supply networks: evidence from an emerging market supply network

    Article • European Journal of Marketing, November 2012, Emerald

    Professor Katy Jane Mason

  7. Flexible business models

    Article • European Journal of Marketing, September 2012, Emerald

    Professor Katy Jane Mason

  8. Informing a new business‐to‐business relationship:

    Article • European Journal of Marketing, May 2012, Emerald

    Professor Katy Jane Mason

  9. Market sensing and situated dialogic action research (with a video camera)

    Article • Management Learning, May 2012, SAGE Publications

    Professor Katy Jane Mason

  10. A commentary on “The role of actors in combining resources into complex solutions”

    Article • Journal of Business Research, February 2012, Elsevier

    Professor Katy Jane Mason

  11. Communication practices in a business relationship: Creating, relating and adapting communication artifacts through time

    Article • Industrial Marketing Management, February 2012, Elsevier

    Professor Katy Jane Mason

  12. The sites and practices of business models

    Article • Industrial Marketing Management, August 2011, Elsevier

    Professor Katy Jane Mason

  13. The utilisation of network pictures to examine a company's employees' perceptions of a supplier relationship

    Article • Industrial Marketing Management, April 2010, Elsevier

    Professor Katy Jane Mason

  14. Network pictures: Building an holistic representation of a dyadic business-to-business relationship

    Article • Industrial Marketing Management, August 2009, Elsevier

    Professor Katy Jane Mason

  15. Learning to Build a Supply Network: An Exploration of Dynamic Business Models

    Article • Journal of Management Studies, June 2008, Wiley

    Professor Katy Jane Mason

  16. Pitfalls in Evaluating Market Orientation: An Exploration of Executives' Interpretations

    Article • Long Range Planning, August 2005, Elsevier

    Professor Katy Jane Mason