All Stories

  1. Does Outsourcing of Product Development Influence the Rate of Product Recalls?

    Article • Journal of Marketing, November 2017, American Marketing Association (AMA)

    Kartik Kalaignanam

  2. The Product Quality Impact of Aligning Buyer-Supplier Network Structure and Product Architecture: an Empirical Investigation in the Automobile Industry

    Article • Customer Needs and Solutions, July 2017, Springer Science + Business Media

    Kartik Kalaignanam

  3. Does it Pay to Recall your Product Early? An Empirical Investigation in the Automobile Industry

    Article • Journal of Marketing, May 2017, SAGE Publications

    Kartik Kalaignanam

  4. Consumer Responses to Brand Failures: The Neglected Role of Honor Values

    Article • May 2015, Emerald

    Kartik Kalaignanam

  5. Buyer-Supplier Network Structure and Product Architecture: An Empirical Investigation

    Article • SSRN Electronic Journal, January 2015, Elsevier

    Kartik Kalaignanam

  6. Buyer-Supplier Network Structure and Product Architecture

    Article • Academy of Management Proceedings, January 2015, The Academy of Management

    Kartik Kalaignanam

  7. Product and environmental social performance: Varying effect on firm performance

    Article • Strategic Management Journal, March 2013, Wiley

    Kartik Kalaignanam

  8. Does It Help or Hurt to Outsource Customer Facing CRM activities?

    Article • Management Science, March 2013, INFORMS

    Kartik Kalaignanam

  9. The Impact of Product Recalls on Future Product Reliability and Future Accidents: Evidence from the Automobile Industry

    Article • Journal of Marketing, March 2013, American Marketing Association (AMA)

    Kartik Kalaignanam

  10. Corporate brand name changes and business restructuring: is the relationship complementary or substitutive?

    Article • Journal of the Academy of Marketing Science, November 2012, Springer Science + Business Media

    Kartik Kalaignanam

  11. Offshore outsourcing of customer relationship management: conceptual model and propositions

    Article • Journal of the Academy of Marketing Science, October 2011, Springer Science + Business Media

    Kartik Kalaignanam

  12. Marketing operations efficiency and the Internet: An organizing framework

    Article • Journal of Business Research, April 2008, Elsevier

    Kartik Kalaignanam

  13. Asymmetric New Product Development Alliances: Win-Win or Win-Lose Partnerships?

    Article • Management Science, March 2007, INFORMS

    Kartik Kalaignanam