All Stories

  1. Making the Marque: Tangible Branding in Fashion Product and Retail Design

    Article • Fashion Practice, November 2013, Taylor & Francis

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  2. Form and function of luxury flagships

    Article • Journal of Fashion Marketing and Management, February 2013, Emerald

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  3. The flagship format within the luxury fashion market

    Article • International Journal of Retail & Distribution Management, November 2012, Emerald

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  4. Fast fashion requires fast marketing

    Article • Journal of Fashion Marketing and Management, July 2006, Emerald

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  5. The evolution of brand choice

    Article • Journal of Brand Management, April 2006, Springer Science + Business Media

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