All Stories

  1. Fee or Free: When Should Firms Charge for Online Content?

    Article • Management Science, April 2017, INFORMS

    Prof Kanishka Misra

  2. Robust New Product Pricing

    Article • Marketing Science, November 2015, INFORMS

    Prof Kanishka Misra

  3. Will a Fat Tax Work?

    Article • Marketing Science, July 2015, INFORMS

    Prof Kanishka Misra

  4. Outsourcing Retail Pricing to a Category Captain: The Role of Information Firewalls

    Article • Marketing Science, January 2014, INFORMS

    Prof Kanishka Misra