All Stories

  1. Can Google Analytics Certification Cultivate PR Students’ Competency in Digital Analytics? A Longitudinal Pedagogical Research
  2. Maximizing the Potential of Millennial Communication Professionals in the Workplace: A Talent Management Approach in the Field of Strategic Communication
  3. Are They Celebrity Followers? Examining the Third-Person Perception of Celebrity-Endorsed Advertising
  4. Information flow and communication practice challenges
  5. Cultural congruence as reflected in communication leaders’ decision-making
  6. Unpacking the relationship between organizational culture and excellent leadership in public relations
  7. Measuring return on investment (ROI) of organizations’ internal communication efforts
  8. Investigating the effects of cosmeceutical product advertising in beauty‐care decision making