All Stories

  1. Individual differences in interpersonal touch: On the development, validation, and use of the “comfort with interpersonal touch” (CIT) scale

    Article • Journal of Consumer Psychology, July 2014, Wiley

    Ms Andrea Luangrath, Professor Joann Peck

  2. Can Purchase Behavior Predict Relationship Perceptions and Willingness to Donate?

    Article • Psychology and Marketing, July 2014, Wiley

    Professor Joann Peck

  3. In search of a surrogate for touch: The effect of haptic imagery on perceived ownership

    Article • Journal of Consumer Psychology, September 2012, Wiley

    Dr. Victor A Barger, Ms Andrea Luangrath, Professor Joann Peck

  4. Please Touch: Object Properties that Invite Touch

    Article • IEEE Transactions on Haptics, April 2012, Institute of Electrical & Electronics Engineers (IEEE)

    Professor Joann Peck

  5. Psychological ownership and affective reaction: Emotional attachment process variables and the endowment effect

    Article • Journal of Consumer Psychology, March 2011, Wiley

    Professor Joann Peck

  6. Autotelic need for touch, haptics, and persuasion: The role of involvement

    Article • Psychology and Marketing, February 2011, Wiley

    Professor Joann Peck

  7. Do specialized MBA programs cultivate alumni relationships and donations?

    Article • Journal of Marketing for HIGHER EDUCATION, June 2010, Taylor & Francis

    Professor Joann Peck

  8. The Effect of Mere Touch on Perceived Ownership

    Article • Journal of Consumer Research, October 2009, Oxford University Press (OUP)

    Professor Joann Peck

  9. It Just Feels Good: Customers' Affective Response to Touch and Its Influence on Persuasion

    Article • Journal of Marketing, October 2006, American Marketing Association (AMA)

    Professor Joann Peck

  10. If I touch it I have to have it: Individual and environmental influences on impulse purchasing

    Article • Journal of Business Research, June 2006, Elsevier

    Professor Joann Peck

  11. The Effects of Instructional Frame on Female Adolescents’ Evaluations of Larger Sized Female Models in Print Advertising

    Article • Journal of Applied Social Psychology, April 2005, Wiley

    Professor Joann Peck

  12. When will larger-sized female models in advertisements be viewed positively? The moderating effects of instructional frame, gender, and need for cognition

    Article • Psychology and Marketing, January 2004, Wiley

    Professor Joann Peck

  13. Individual Differences in Haptic Information Processing: The “Need for Touch” Scale

    Article • Journal of Consumer Research, December 2003, Oxford University Press (OUP)

    Professor Joann Peck

  14. To Have and To Hold: The Influence of Haptic Information on Product Judgments

    Article • Journal of Marketing, April 2003, American Marketing Association (AMA)

    Professor Joann Peck

  15. Category Attitude Measures: Exemplars as Inputs

    Article • Journal of Consumer Psychology, March 2002, CrossRef

    Professor Joann Peck

  16. Category Attitude Measures: Exemplars as Inputs

    Article • Journal of Consumer Psychology, January 2002, Wiley

    Professor Joann Peck

  17. Hedonic and utilitarian motivations for online retail shopping behavior

    Article • Journal of Retailing, December 2001, Elsevier

    Professor Joann Peck

  18. Effects of Sensory Factors on Consumer Behavior

    Article • Taylor & Francis

    Professor Joann Peck

  19. Need for Touch Scale—Short Version

    Article • American Psychological Association (APA)

    Professor Joann Peck

  20. Comfort with Interpersonal Touch Scale

    Article • American Psychological Association (APA)

    Professor Joann Peck

  21. Ugh, *Eyeroll*, Brrrr: The Conceptualization and Use of Textual Paralanguage in Consumer Contexts

    Article • American Psychological Association (APA)

    Professor Joann Peck