Dr. Jitendra Yadav

  • ICFAI Foundation for Higher Education
  • Other, Business & Management
  • India

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My Publications

Blockchain-based esports framework

  • International Journal of Sports Marketing and Sponsorship
  • December 2021

Exploring the synergy between nano-influencers and sports community: behavior mapping t...

  • Information Technology and People
  • September 2021

Artificial Intelligence and Machine Learning as a Tool for Combating COVID-19

  • July 2021

Do You Feel Me? Exploring Reception of Advertising Emotions by Consumers

  • July 2021

Modeling corporate social responsibility (CSR) enablers for sustainable agriculture by ...

  • May 2021

Corporate social responsibility and financial inclusion: Evaluating the moderating effe...

  • Managerial and Decision Economics
  • February 2021

Sensitizing Netizen’s behavior through influencer intervention enabled by crowdsourcing

  • Behaviour and Information Technology
  • January 2021

Connected Homes: Inclusion of IoT in Indian Households

  • SSRN Electronic Journal
  • January 2021

Online Shopping Behavior during COVID-19 Pandemic: An Indian Perspective

  • SSRN Electronic Journal
  • January 2021

Autonomous Agriculture Marketing Information System Through Blockchain: A Case Study of...

  • September 2020

An overview of food supply chain virtualisation and granular traceability using blockch...

  • International Journal of Blockchains and Cryptocurrencies
  • January 2020