All Stories

  1. “Nourish to flourish”: boosting functional food and socially conscious purchase of Gen-Y and Gen-Z consumers
  2. “Do video game players dream of metaverse traveling?” The role of gamification technology and game immersion experience
  3. Eat green, be healthy: Gen-Z’s green food purchase intention – moderated by greenwash and fear of pandemic recurrence
  4. Embracing the new reality: Gen Y’s intention to use metaverse apps and devices
  5. What does it take to drive young consumers to purchase green food? Perceived usefulness, environmental problem, or fear of pandemic recurrence?
  6. Shop green, feel good: How sustainable fashion boosts gen Z’s wellbeing?
  7. “Why should I care about pollution?” The role of moral disengagement, guilt and plastic usage intention while ordering food online
  8. The effects of sustainability innovation and supply chain resilience on sustainability performance: Evidence from China’s cold chain logistics industry
  9. The role of mindfulness and frugality in mitigating food waste and enhancing social well-being
  10. The pro-environmental travel behaviour intention in the post-pandemic era: the role of risk communication, risk perception and environmental concerns
  11. A study of cultural distance, eWOM and perceived risk in shaping higher education students' destination image and future travel plan
  12. The role of pandemic risk communication and perception on pro-environmental travel behavioral intention: Findings from PLS-SEM and fsQCA
  13. Metaverse tourism and Gen-Z and Gen-Y’s motivation: “will you, or won’t you travel virtually?”
  14. What Do We Know About Plastic Pollution in Coastal/Marine Tourism? Documenting Its Present Research Status from 1999 to 2022
  15. Guest editorial: Ethical consumption – a global agenda
  16. Plastic and sustainability: a bibliometric analysis using VOSviewer and CiteSpace
  17. Sustainability and Social Marketing Issues in Asia
  18. “Should I adopt Islamic banking services?” Factors affecting non-Muslim customers’ behavioral intention in the Malaysian context
  19. The effect of knowledge sharing and systems thinking on organizational sustainability: the mediating role of creativity
  20. Antecedents of Guest Booking Intention in the Home-Sharing Industry: Lessons Learned from Airbnb
  21. Malaysian AIDS Council (MAC): The Journey to Create Social Awareness
  22. The impact of human capital factors on organizational sustainability in the Malaysian hotel industry: the mediation role of trust
  23. In search of frugality in the Malaysian hotel industry: the role of green marketing strategies and government initiatives
  24. The effect of servant leadership on organisational sustainability: the parallel mediation role of creativity and psychological resilience
  25. “Do they mean what they say?” Measuring greenwash in the sustainable property development sector
  26. “Waste not, want not”: fostering frugality amongst Muslim tourists in the Malaysian hotel industry
  27. To buy or not to buy organic food: evaluating the moderating effect of gender using PLS-MGA
  28. Mindful consumption of second-hand clothing: the role of eWOM, attitude and consumer engagement
  29. Catastrophe in Performing Corporate Social Responsibilities in Isolation: Lessons Learned from Coffee Shop Sector in Malaysia
  30. Striving for Obtaining Sustainability: Toil to Adopt ‘No Plastic Bag Use’ Behaviour
  31. “I voice out because I care”: the effect of online social networking on employees' likelihood to voice and retention
  32. Muslim tourists’ intention to book on Airbnb: the moderating role of gender
  33. Less is more: the role of frugality in the Malaysian hotel industry
  34. A Review of Sustainable Consumption (2000 to 2020): What We Know and What We Need to Know
  35. Cognitive, Affective and Conative Domains of Sustainable Consumption: Scale Development and Validation Using Confirmatory Composite Analysis
  36. Psychological engagement drives brand loyalty: evidence from Malaysian ecotourism destinations
  37. Residential properties with green living concept: what drives consumers to buy?
  38. Does It Matter Who Exhibits More Green Purchase Behavior of Cosmetic Products in Asian Culture? A Multi-Group Analysis Approach
  39. Antecedents and consequences of tourists’ attachment in driving guests’ booking intention: a case of Airbnb, Malaysia
  40. Factors affecting consumers' pro-environmental behaviour in nutricosmetics consumption: the role of perceived environmental responsibility as a mediator
  41. Pro-environmental behavior in nutricosmetics product purchase context
  42. To switch or not to switch: the role of tourists’ psychological engagement in the context of Airbnb Malaysia
  43. “I buy green products, do you…?”
  44. Factor affecting consumer's intention to purchase organic food: empirical study from Malaysian context
  45. What drives customer switching intention in Malaysian hotel industry The hidden link
  46. Antecedents of green purchase behavior of cosmetics products
  47. Guest editorial
  48. What drives Malaysian consumers’ organic food purchase intention? The role of moral norm, self-identity, environmental concern and price consciousness
  49. Driving customer loyalty in the Malaysian fast food industry
  50. WRC Auto Sendirian Berhad: Potential to Survive after Crisis
  51. Factors affecting environmental citizenship behaviour
  52. Green Behavior and Corporate Social Responsibility in Asia
  53. The mediating role of overall fairness perception: a structural equation modelling assessment
  54. A multiple-item scale for measuring “sustainable consumption behaviour” construct
  55. I never thought that you would do this to me …: a breach of trust at Fortune Weddings Inc.
  56. Workplace internet leisure and employees’ productivity
  57. Development and validation of the green customer citizenship behaviour measurement
  58. The relationship between job crafting and job performance: empirical evidence from the automobile industry
  59. Catharine: a troublemaker in the organization
  60. Stardust Petroleum Sendirian Berhad: how to inculcate the pro-active safety culture?
  61. ThetaTechk Sdn Bhd
  62. The relationship between Islamic work ethic and workplace outcome
  63. Antecedents of switching intention in the mobile telecommunications industry
  64. Antecedents of Unethical Behaviour Intention: Empirical Study in Public Universities in Malaysian Context
  65. I’ll do whatever I want … who are you to prohibit me? A tattle tale of workplace deviance
  66. Fraud prevention in Malaysian small and medium enterprises (SMEs)
  67. The journey of Blitz: challenges lie in running the family business
  68. Factors affecting consumers’ intention to purchase counterfeit product
  69. Balqis restaurant: how to move on?
  70. Students’ self-esteem, social bonds and their citizenship behaviours at universities
  71. Green “Eco-Label” or “Greenwashing”? Building Awareness About Environmental Claims of Marketers
  72. Overcoming the Shortfall of Resources for the Growth of Malaysian University Start-Up Companies
  73. Innovation ability of business schools to introduce new academic programs
  74. The Role of Innovation in the Relation Between Psychic Distance and Organizational Performance
  75. The Influence of Religiosity in Credit Card Selection
  76. Bridging the gap between justice and citizenship behavior in Asian culture
  77. Managing Sustainable Consumption: Is It a Problem or Panacea?
  78. Furthering the thought on Islamic work ethic: how does it differ?
  79. The mediating role of new ecological paradigm between value orientations and pro-environmental personal norm in the agricultural context
  80. Investigating the Effects of Consumer Innovativeness, Service Quality and Service Switching Costs on Service Loyalty in the Mobile Phone Service Context
  81. Effect of Value Orientation, Belief and Norm on Private Sacrificing Behaviour
  82. Islamic Work Ethic: An Agenda for Future Research
  83. The relationship among perceived value, brand image, customer satisfaction, and customer loyalty: The moderating effect of gender
  84. Organisational citizenship behaviour in the Islamic financial sector: does Islamic work ethic make sense?
  85. Reexamining competitive priorities: Empirical study in service sector
  86. User generated content and Internet user's value: Does website quality matter?