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  1. Drivers and barriers to metaverse adoption in education: An integrated behavioral reasoning and innovation resistance perspective

    Article • The International Journal of Management Education, December 2026, Elsevier

    Dr Jihad Mohammad

  2. What keeps users coming back? The influence of experiential value on food delivery app continuous usage intention among Iraqi consumers

    Article • International Journal of Quality and Service Sciences, June 2026, Emerald

    Dr Jihad Mohammad

  3. More Than a Meal: Consumer Values and Moral Considerations Behind China's Online Food Over-Ordering

    Article • May 2026, Springer Science + Business Media

    Dr Jihad Mohammad

  4. When customers meet robots: How authenticity and delight shape revisit intention through customer–robot interaction

    Article • Technological Forecasting and Social Change, May 2026, Elsevier

    Dr Jihad Mohammad

  5. How multidimensional perceived value shapes online insurance purchase intention in China: The mediating role of attitude and the moderating role of eWOM

    Article • Edelweiss Applied Science and Technology, April 2026, Learning Gate

    Dr Jihad Mohammad

  6. How Technology Readiness Shapes Facial Recognition Payment Adoption: An Integrated Structural Model of Cognitive, Trust, and Risk Beliefs

    Article • International Review of Management and Marketing, March 2026, EconJournals

    Dr Jihad Mohammad

  7. Integrating Social Interaction and Technology Readiness to Explain Consumer Adoption of Live-Streaming Shopping

    Article • International Review of Management and Marketing, March 2026, EconJournals

    Dr Jihad Mohammad

  8. When human employees and robots serve together: what drives diners’ intention to revisit?

    Article • International Journal of Contemporary Hospitality Management, January 2026, Emerald

    Dr Jihad Mohammad

  9. Unlocking Employee Performance Through Humble Leadership: Organisational Identification and Psychological Ownership as Mediators

    Article • Journal of Chinese Human Resource Management, January 2026, World Scientific Publishing House Ltd

    Dr Jihad Mohammad

  10. Metaverse tourism and generative artificial intelligence: unveiling the key factors shaping Gen Z’s travel satisfaction

    Article • The Tourist Review, October 2025, Emerald

    Dr Jihad Mohammad

  11. Driving employee pro-environmental behaviour through green management practices: the moderating role of individual green values

    Article • Employee Relations The International Journal, September 2025, Emerald

    Dr Jihad Mohammad

  12. “It Is the Time to Be Responsible Toward Environment”: The Role of Pandemic Risk Perception and Social Influence

    Article • Natural Resources Forum, July 2025, Wiley

    Dr Jihad Mohammad

  13. Click, eat, dispose: revealing moral disengagement and plastic use dilemma in Gen-Z, Y’s online food orders

    Article • International Journal of Contemporary Hospitality Management, June 2025, Emerald

    Dr Jihad Mohammad

  14. Buying for a Better World: The Power of Marketing to Encourage Millennials to Choose Second‐Hand Luxury Clothing

    Article • Journal of Community & Applied Social Psychology, June 2025, Wiley

    Dr Jihad Mohammad

  15. “Nourish to flourish”: boosting functional food and socially conscious purchase of Gen-Y and Gen-Z consumers

    Article • British Food Journal, May 2025, Emerald

    Dr Jihad Mohammad

  16. “Do video game players dream of metaverse traveling?” The role of gamification technology and game immersion experience

    Article • The Tourist Review, March 2025, Emerald

    Dr Jihad Mohammad

  17. Eat green, be healthy: Gen-Z’s green food purchase intention – moderated by greenwash and fear of pandemic recurrence

    Article • British Food Journal, February 2025, Emerald

    Dr Jihad Mohammad

  18. Embracing the new reality: Gen Y’s intention to use metaverse apps and devices

    Article • Current Psychology, December 2024, Springer Science + Business Media

    Dr Jihad Mohammad

  19. What does it take to drive young consumers to purchase green food? Perceived usefulness, environmental problem, or fear of pandemic recurrence?

    Article • Cogent Food & Agriculture, October 2024, Taylor & Francis

    Dr Jihad Mohammad

  20. Shop green, feel good: How sustainable fashion boosts gen Z’s wellbeing?

    Article • Environment Development and Sustainability, October 2024, Springer Science + Business Media

    Dr Jihad Mohammad

  21. “Why should I care about pollution?” The role of moral disengagement, guilt and plastic usage intention while ordering food online

    Article • Journal of Social Marketing, September 2024, Emerald

    Dr Jihad Mohammad

  22. The effects of sustainability innovation and supply chain resilience on sustainability performance: Evidence from China’s cold chain logistics industry

    Article • Cogent Business & Management, May 2024, Taylor & Francis

    Dr Jihad Mohammad

  23. The role of mindfulness and frugality in mitigating food waste and enhancing social well-being

    Article • Environment Development and Sustainability, February 2024, Springer Science + Business Media

    Dr Jihad Mohammad

  24. The pro-environmental travel behaviour intention in the post-pandemic era: the role of risk communication, risk perception and environmental concerns

    Article • Journal of Risk Research, February 2024, Taylor & Francis

    Dr Jihad Mohammad

  25. A study of cultural distance, eWOM and perceived risk in shaping higher education students' destination image and future travel plan

    Article • Journal of Tourism Futures, January 2024, Emerald

    Dr Jihad Mohammad

  26. The role of pandemic risk communication and perception on pro-environmental travel behavioral intention: Findings from PLS-SEM and fsQCA

    Article • Journal of Cleaner Production, December 2023, Elsevier

    Dr Jihad Mohammad

  27. Metaverse tourism and Gen-Z and Gen-Y’s motivation: “will you, or won’t you travel virtually?”

    Article • The Tourist Review, October 2023, Emerald

    Dr Jihad Mohammad

  28. What Do We Know About Plastic Pollution in Coastal/Marine Tourism? Documenting Its Present Research Status from 1999 to 2022

    Article • SAGE Open, October 2023, SAGE Publications

    Dr Jihad Mohammad

  29. Guest editorial: Ethical consumption – a global agenda

    Article • Journal of Global Responsibility, July 2023, Emerald

    Dr Jihad Mohammad

  30. Plastic and sustainability: a bibliometric analysis using VOSviewer and CiteSpace

    Article • Arab Gulf Journal of Scientific Research, February 2023, Emerald

    Dr Jihad Mohammad

  31. Sustainability and Social Marketing Issues in Asia

    Article • January 2023, Emerald

    Dr Jihad Mohammad

  32. “Should I adopt Islamic banking services?” Factors affecting non-Muslim customers’ behavioral intention in the Malaysian context

    Article • Journal of Islamic Marketing, September 2022, Emerald

    Dr Jihad Mohammad

  33. The effect of knowledge sharing and systems thinking on organizational sustainability: the mediating role of creativity

    Article • Journal of Knowledge Management, July 2022, Emerald

    Dr Jihad Mohammad

  34. Antecedents of Guest Booking Intention in the Home-Sharing Industry: Lessons Learned from Airbnb

    Article • International Journal of Hospitality & Tourism Administration, June 2022, Taylor & Francis

    Dr Jihad Mohammad

  35. Malaysian AIDS Council (MAC): The Journey to Create Social Awareness

    Article • June 2022, Emerald

    Dr Jihad Mohammad

  36. The impact of human capital factors on organizational sustainability in the Malaysian hotel industry: the mediation role of trust

    Article • Society and Business Review, May 2022, Emerald

    Dr Jihad Mohammad

  37. In search of frugality in the Malaysian hotel industry: the role of green marketing strategies and government initiatives

    Article • Consumer Behavior in Tourism and Hospitality, February 2022, Emerald

    Dr Jihad Mohammad

  38. The effect of servant leadership on organisational sustainability: the parallel mediation role of creativity and psychological resilience

    Article • Leadership & Organization Development Journal, November 2021, Emerald

    Dr Jihad Mohammad

  39. “Do they mean what they say?” Measuring greenwash in the sustainable property development sector

    Article • Asia Pacific International Journal of Marketing, August 2021, Emerald

    Dr Jihad Mohammad

  40. “Waste not, want not”: fostering frugality amongst Muslim tourists in the Malaysian hotel industry

    Article • Journal of Islamic Marketing, May 2021, Emerald

    Dr Jihad Mohammad

  41. To buy or not to buy organic food: evaluating the moderating effect of gender using PLS-MGA

    Article • International Journal of Business Governance and Ethics, January 2021, Inderscience Publishers

    Dr Jihad Mohammad

  42. Mindful consumption of second-hand clothing: the role of eWOM, attitude and consumer engagement

    Article • Journal of Fashion Marketing and Management An International Journal, December 2020, Emerald

    Dr Jihad Mohammad

  43. Catastrophe in Performing Corporate Social Responsibilities in Isolation: Lessons Learned from Coffee Shop Sector in Malaysia

    Article • November 2020, Emerald

    Dr Jihad Mohammad

  44. Striving for Obtaining Sustainability: Toil to Adopt ‘No Plastic Bag Use’ Behaviour

    Article • November 2020, Emerald

    Dr Jihad Mohammad

  45. “I voice out because I care”: the effect of online social networking on employees' likelihood to voice and retention

    Article • Asia-Pacific Journal of Business Administration, November 2020, Emerald

    Dr Jihad Mohammad

  46. Muslim tourists’ intention to book on Airbnb: the moderating role of gender

    Article • Journal of Islamic Marketing, October 2020, Emerald

    Dr Jihad Mohammad

  47. Less is more: the role of frugality in the Malaysian hotel industry

    Article • International Journal of Tourism Cities, September 2020, Emerald

    Dr Jihad Mohammad

  48. A Review of Sustainable Consumption (2000 to 2020): What We Know and What We Need to Know

    Article • Journal of Global Marketing, September 2020, Taylor & Francis

    Dr Jihad Mohammad

  49. Cognitive, Affective and Conative Domains of Sustainable Consumption: Scale Development and Validation Using Confirmatory Composite Analysis

    Article • Sustainability, September 2020, MDPI AG

    Dr Jihad Mohammad

  50. Psychological engagement drives brand loyalty: evidence from Malaysian ecotourism destinations

    Article • Journal of Product & Brand Management, August 2020, Emerald

    Dr Jihad Mohammad

  51. Residential properties with green living concept: what drives consumers to buy?

    Article • International Journal of Ethics and Systems, August 2020, Emerald

    Dr Jihad Mohammad

  52. Does It Matter Who Exhibits More Green Purchase Behavior of Cosmetic Products in Asian Culture? A Multi-Group Analysis Approach

    Article • International Journal of Environmental Research and Public Health, July 2020, MDPI AG

    Dr Jihad Mohammad

  53. Antecedents and consequences of tourists’ attachment in driving guests’ booking intention: a case of Airbnb, Malaysia

    Article • International Journal of Culture Tourism and Hospitality Research, June 2020, Emerald

    Dr Jihad Mohammad

  54. Factors affecting consumers' pro-environmental behaviour in nutricosmetics consumption: the role of perceived environmental responsibility as a mediator

    Article • Journal of Asia Business Studies, April 2020, Emerald

    Dr Jihad Mohammad

  55. Pro-environmental behavior in nutricosmetics product purchase context

    Article • International Journal of Pharmaceutical and Healthcare Marketing, March 2020, Emerald

    Dr Jihad Mohammad

  56. To switch or not to switch: the role of tourists’ psychological engagement in the context of Airbnb Malaysia

    Article • International Journal of Tourism Cities, January 2020, Emerald

    Dr Jihad Mohammad

  57. “I buy green products, do you…?”

    Article • International Journal of Pharmaceutical and Healthcare Marketing, January 2020, Emerald

    Dr Jihad Mohammad

  58. Factor affecting consumer's intention to purchase organic food: empirical study from Malaysian context

    Article • International Journal of Business Innovation and Research, January 2020, Inderscience Publishers

    Dr Jihad Mohammad

  59. What drives customer switching intention in Malaysian hotel industry The hidden link

    Article • International Journal of Business Innovation and Research, January 2020, Inderscience Publishers

    Dr Jihad Mohammad

  60. Antecedents of green purchase behavior of cosmetics products

    Article • International Journal of Ethics and Systems, December 2019, Emerald

    Dr Jihad Mohammad

  61. Guest editorial

    Article • International Journal of Advertising and Marketing to Children, November 2019, Emerald

    Dr Jihad Mohammad

  62. What drives Malaysian consumers’ organic food purchase intention? The role of moral norm, self-identity, environmental concern and price consciousness

    Article • Journal of Agribusiness in Developing and Emerging Economies, October 2019, Emerald

    Dr Jihad Mohammad

  63. Driving customer loyalty in the Malaysian fast food industry

    Article • Journal of Islamic Marketing, September 2019, Emerald

    Dr Jihad Mohammad

  64. WRC Auto Sendirian Berhad: Potential to Survive after Crisis

    Article • Asian Journal of Management Cases, July 2019, SAGE Publications

    Assistant Professor Jihad Mohammad, Dr Jihad Mohammad

  65. Factors affecting environmental citizenship behaviour

    Article • Asia Pacific International Journal of Marketing, July 2019, Emerald

    Dr Jihad Mohammad

  66. Green Behavior and Corporate Social Responsibility in Asia

    Article • May 2019, Emerald

    Dr Jihad Mohammad

  67. The mediating role of overall fairness perception: a structural equation modelling assessment

    Article • Employee Relations The International Journal, April 2019, Emerald

    Assistant Professor Jihad Mohammad, Dr Jihad Mohammad

  68. A multiple-item scale for measuring “sustainable consumption behaviour” construct

    Article • Asia Pacific International Journal of Marketing, March 2019, Emerald

    Dr Jihad Mohammad

  69. I never thought that you would do this to me …: a breach of trust at Fortune Weddings Inc.

    Article • Emerald Emerging Markets Case Studies, February 2019, Emerald

    Dr Jihad Mohammad

  70. Workplace internet leisure and employees’ productivity

    Article • Internet Research, February 2019, Emerald

    Assistant Professor Jihad Mohammad, Professor Ramayah T., Dr Jihad Mohammad

  71. Development and validation of the green customer citizenship behaviour measurement

    Article • International Journal of Environment Workplace and Employment, January 2019, Inderscience Publishers

    Dr Jihad Mohammad

  72. The relationship between job crafting and job performance: empirical evidence from the automobile industry

    Article • International Journal of Business Innovation and Research, January 2019, Inderscience Publishers

    Dr Jihad Mohammad

  73. Catharine: a troublemaker in the organization

    Article • Emerald Emerging Markets Case Studies, December 2018, Emerald

    Dr Jihad Mohammad

  74. Stardust Petroleum Sendirian Berhad: how to inculcate the pro-active safety culture?

    Article • Emerald Emerging Markets Case Studies, December 2018, Emerald

    Dr Jihad Mohammad

  75. ThetaTechk Sdn Bhd

    Article • Asian Case Research Journal, December 2018, World Scientific Pub Co Pte Lt

    Dr Jihad Mohammad

  76. The relationship between Islamic work ethic and workplace outcome

    Article • Personnel Review, November 2018, Emerald

    Assistant Professor Jihad Mohammad, Dr Jihad Mohammad

  77. Antecedents of switching intention in the mobile telecommunications industry

    Article • Asia Pacific International Journal of Marketing, September 2018, Emerald

    Assistant Professor Jihad Mohammad, Dr Jihad Mohammad

  78. Antecedents of Unethical Behaviour Intention: Empirical Study in Public Universities in Malaysian Context

    Article • Journal of Academic Ethics, July 2018, Springer Science + Business Media

    Dr Jihad Mohammad

  79. I’ll do whatever I want … who are you to prohibit me? A tattle tale of workplace deviance

    Article • Emerald Emerging Markets Case Studies, March 2018, Emerald

    Dr Jihad Mohammad

  80. Fraud prevention in Malaysian small and medium enterprises (SMEs)

    Article • Journal of Financial Crime, March 2018, Emerald

    Assistant Professor Jihad Mohammad, Dr Jihad Mohammad

  81. The journey of Blitz: challenges lie in running the family business

    Article • Emerald Emerging Markets Case Studies, October 2017, Emerald

    Dr Jihad Mohammad

  82. Factors affecting consumers’ intention to purchase counterfeit product

    Article • Asia Pacific International Journal of Marketing, September 2017, Emerald

    Assistant Professor Jihad Mohammad, Professor Ramayah T., Dr Jihad Mohammad

  83. Balqis restaurant: how to move on?

    Article • Emerald Emerging Markets Case Studies, July 2017, Emerald

    Dr Jihad Mohammad

  84. Students’ self-esteem, social bonds and their citizenship behaviours at universities

    Article • Asia Pacific International Journal of Marketing, April 2017, Emerald

    Dr VieMing Tan, Assistant Professor Jihad Mohammad, Dr Jihad Mohammad

  85. Green “Eco-Label” or “Greenwashing”? Building Awareness About Environmental Claims of Marketers

    Article • Advanced Science Letters, April 2017, American Scientific Publishers

    Assistant Professor Jihad Mohammad, Dr Jihad Mohammad

  86. Overcoming the Shortfall of Resources for the Growth of Malaysian University Start-Up Companies

    Article • Advanced Science Letters, April 2017, American Scientific Publishers

    Assistant Professor Jihad Mohammad, Dr Jihad Mohammad

  87. Innovation ability of business schools to introduce new academic programs

    Article • International Journal of Innovation and Learning, January 2017, Inderscience Publishers

    Assistant Professor Jihad Mohammad, Dr Jihad Mohammad

  88. The Role of Innovation in the Relation Between Psychic Distance and Organizational Performance

    Article • Advanced Science Letters, January 2017, American Scientific Publishers

    Assistant Professor Jihad Mohammad, Dr Jihad Mohammad

  89. The Influence of Religiosity in Credit Card Selection

    Article • Advanced Science Letters, December 2016, American Scientific Publishers

    Assistant Professor Jihad Mohammad, Dr Jihad Mohammad

  90. Bridging the gap between justice and citizenship behavior in Asian culture

    Article • Cross Cultural & Strategic Management, October 2016, Emerald

    Professor Ramayah T., Assistant Professor Jihad Mohammad, Dr Jihad Mohammad

  91. Managing Sustainable Consumption: Is It a Problem or Panacea?

    Article • September 2016, Springer Science + Business Media

    Dr Jihad Mohammad

  92. Furthering the thought on Islamic work ethic: how does it differ?

    Article • Journal of Islamic Marketing, September 2016, Emerald

    Assistant Professor Jihad Mohammad, Dr Jihad Mohammad

  93. The mediating role of new ecological paradigm between value orientations and pro-environmental personal norm in the agricultural context

    Article • Asia Pacific International Journal of Marketing, April 2016, Emerald

    Assistant Professor Jihad Mohammad, Dr Jihad Mohammad

  94. Investigating the Effects of Consumer Innovativeness, Service Quality and Service Switching Costs on Service Loyalty in the Mobile Phone Service Context

    Article • Gadjah Mada International Journal of Business, February 2016, Universitas Gadjah Mada

    Assistant Professor Jihad Mohammad, Dr Jihad Mohammad

  95. Effect of Value Orientation, Belief and Norm on Private Sacrificing Behaviour

    Article • Advanced Science Letters, June 2015, American Scientific Publishers

    Assistant Professor Jihad Mohammad, Dr Jihad Mohammad

  96. Islamic Work Ethic: An Agenda for Future Research

    Article • Advanced Science Letters, June 2015, American Scientific Publishers

    Assistant Professor Jihad Mohammad, Dr Jihad Mohammad

  97. The relationship among perceived value, brand image, customer satisfaction, and customer loyalty: The moderating effect of gender

    Article • February 2015, Taylor & Francis

    Dr Jihad Mohammad

  98. Organisational citizenship behaviour in the Islamic financial sector: does Islamic work ethic make sense?

    Article • International Journal of Business Governance and Ethics, January 2015, Inderscience Publishers

    Assistant Professor Jihad Mohammad, Dr Jihad Mohammad

  99. Reexamining competitive priorities: Empirical study in service sector

    Article • January 2015, American Institute of Physics

    Assistant Professor Jihad Mohammad, Dr Jihad Mohammad

  100. User generated content and Internet user's value: Does website quality matter?

    Article • November 2014, Institute of Electrical & Electronics Engineers (IEEE)

    Assistant Professor Jihad Mohammad, Dr Jihad Mohammad