All Stories

  1. Upward intergenerational influences on parents' innovativeness and innovation adoption: A comparative study of single‐ and multiple‐child families

    Article • Journal of Consumer Behaviour, June 2019, Wiley

    Dr Jianping Liang

  2. Inspire me to donate: The use of strength emotion in donation appeals

    Article • Journal of Consumer Psychology, April 2016, Elsevier

    Dr Jianping Liang

  3. The interplay of emotions, elaboration, and ambivalence on attitude-behavior consistency

    Article • Journal of Consumer Behaviour, October 2015, Wiley

    Dr Jianping Liang

  4. ACT 2.0: the next generation of assistive consumer technology research

    Article • Internet Research, June 2010, Emerald

    Dr Jianping Liang

  5. Act 2.0: The Next Generation of Assistive Consumer Technology Research

    Article • SSRN Electronic Journal, January 2010, Elsevier

    Dr Jianping Liang

  6. Price endings: magic and math

    Article • Journal of Product & Brand Management, October 2006, Emerald

    Dr Jianping Liang