All Stories

  1. Examining the Customer Experience of Using Banking Chatbots and Its Impact on Brand Love: The Moderating Role of Perceived Risk

    Article • Journal of Internet Commerce, January 2019, Taylor & Francis

    Jay Trivedi

  2. Measuring the Comparative Efficacy of Endorsements by Celebrities Vis-à-vis Animated Mascots

    Article • Journal of Creative Communications, March 2018, SAGE Publications

    Jay Trivedi

  3. Investigating the Factors That Make a Fashion App Successful: The Moderating Role of Personalization

    Article • Journal of Internet Commerce, February 2018, Taylor & Francis

    Jay Trivedi

  4. My recent publication on studying the efficacy of long format ads.

    Article • Global Business Review, April 2017, SAGE Publications

    Jay Trivedi