All Stories

  1. Just start: ending procrastination

    Article • Journal of Aesthetic Nursing, May 2023, Mark Allen Group

    Jason Ratcliffe

  2. Can AI help market your brand?

    Article • Journal of Aesthetic Nursing, March 2023, Mark Allen Group

    Jason Ratcliffe

  3. Ideas, tasks and information: all to hand in a single workflow

    Article • Journal of Aesthetic Nursing, February 2023, Mark Allen Group

    Jason Ratcliffe

  4. Change talk: developing a therapeutic relationship with your patients

    Article • Journal of Aesthetic Nursing, December 2022, Mark Allen Group

    Jason Ratcliffe

  5. Sharpening your storytelling ability

    Article • Journal of Aesthetic Nursing, June 2022, Mark Allen Group

    Jason Ratcliffe

  6. Applying mathematical problem-solving techniques to your brand

    Article • Journal of Aesthetic Nursing, April 2022, Mark Allen Group

    Jason Ratcliffe

  7. Seize the day!

    Article • Journal of Aesthetic Nursing, March 2022, Mark Allen Group

    Jason Ratcliffe

  8. Five entrepreneurial challenges to boost your entrepreneurship

    Article • Journal of Aesthetic Nursing, February 2022, Mark Allen Group

    Jason Ratcliffe

  9. The relationship between economics and aesthetics

    Article • Journal of Aesthetic Nursing, December 2021, Mark Allen Group

    Jason Ratcliffe

  10. How aesthetic practitioners can learn from a blockbuster director

    Article • Journal of Aesthetic Nursing, November 2021, Mark Allen Group

    Jason Ratcliffe

  11. Using graphic design to convey your brand

    Article • Journal of Aesthetic Nursing, September 2021, Mark Allen Group

    Jason Ratcliffe

  12. New to entrepreneurship? Part 3: building your brand's culture

    Article • Journal of Aesthetic Nursing, July 2021, Mark Allen Group

    Jason Ratcliffe

  13. New to entrepreneurship? Part 2: taking your big idea to market

    Article • Journal of Aesthetic Nursing, June 2021, Mark Allen Group

    Jason Ratcliffe

  14. New to entrepreneurship? Part 1: from finding your purpose to developing your big idea

    Article • Journal of Aesthetic Nursing, May 2021, Mark Allen Group

    Jason Ratcliffe

  15. Think like an advertising agency: being memorable, inspiring and entertaining

    Article • Journal of Aesthetic Nursing, April 2021, Mark Allen Group

    Jason Ratcliffe

  16. Using scheduling for health and wealth

    Article • Journal of Aesthetic Nursing, March 2021, Mark Allen Group

    Jason Ratcliffe

  17. Using a zettelkasten to manage your ideas

    Article • Journal of Aesthetic Nursing, February 2021, Mark Allen Group

    Jason Ratcliffe

  18. The ABC of sales for the 21st century

    Article • Journal of Aesthetic Nursing, December 2020, Mark Allen Group

    Jason Ratcliffe

  19. Get creative with your clinic's brand

    Article • Journal of Aesthetic Nursing, November 2020, Mark Allen Group

    Jason Ratcliffe

  20. Tune your game!

    Article • Journal of Aesthetic Nursing, March 2020, Mark Allen Group

    Jason Ratcliffe

  21. Beat inertia by injecting some creative tension into the mix

    Article • Journal of Aesthetic Nursing, November 2019, Mark Allen Group

    Jason Ratcliffe

  22. Tactic matters: focus your marketing on client needs

    Article • Journal of Aesthetic Nursing, September 2019, Mark Allen Group

    Jason Ratcliffe

  23. Mastering the art of self-discipline

    Article • Journal of Aesthetic Nursing, July 2019, Mark Allen Group

    Jason Ratcliffe

  24. Getting the basics right to guarantee the success of your brand

    Article • Journal of Aesthetic Nursing, June 2019, Mark Allen Group

    Jason Ratcliffe

  25. Are you as authentic online as you are in person?

    Article • Journal of Aesthetic Nursing, May 2019, Mark Allen Group

    Jason Ratcliffe

  26. Facing the fear of public speaking to deliver an unforgettable talk

    Article • Journal of Aesthetic Nursing, April 2019, Mark Allen Group

    Jason Ratcliffe

  27. The productivity issue: how to get more done in less time

    Article • Journal of Aesthetic Nursing, March 2019, Mark Allen Group

    Jason Ratcliffe

  28. The good, the bad and the ugly: using habits to turbocharge your brand

    Article • Journal of Aesthetic Nursing, February 2019, Mark Allen Group

    Jason Ratcliffe

  29. Is it time to re-invent your brand?

    Article • Journal of Aesthetic Nursing, December 2018, Mark Allen Group

    Jason Ratcliffe

  30. Timing is everything

    Article • Journal of Aesthetic Nursing, November 2018, Mark Allen Group

    Jason Ratcliffe

  31. Moving beyond selling a single product

    Article • Journal of Aesthetic Nursing, October 2018, Mark Allen Group

    Jason Ratcliffe

  32. Getting your clinic's brand started with an optimum selling strategy

    Article • Journal of Aesthetic Nursing, September 2018, Mark Allen Group

    Jason Ratcliffe

  33. If you want to grow your clinic's brand, you need to be more selfish

    Article • Journal of Aesthetic Nursing, July 2018, Mark Allen Group

    Jason Ratcliffe

  34. Identifying your brand principles to enable delegation of decision-making

    Article • Journal of Aesthetic Nursing, June 2018, Mark Allen Group

    Jason Ratcliffe

  35. Learning from screenwriting techniques: how to tell your patient's story, not yours

    Article • Journal of Aesthetic Nursing, May 2018, Mark Allen Group

    Jason Ratcliffe

  36. The dip: why quitting can be a good thing for your aesthetic clinic's brand

    Article • Journal of Aesthetic Nursing, April 2018, Mark Allen Group

    Jason Ratcliffe

  37. Profit and loss vs balance sheet thinking: what is the best way to protect your assets?

    Article • Journal of Aesthetic Nursing, March 2018, Mark Allen Group

    Jason Ratcliffe

  38. Building your reputation and becoming known: top tips for success

    Article • Journal of Aesthetic Nursing, February 2018, Mark Allen Group

    Jason Ratcliffe

  39. Freedom of choice: why cognitive biases can lead people to make bad decisions

    Article • Journal of Aesthetic Nursing, December 2017, Mark Allen Group

    Jason Ratcliffe

  40. Stop procrastinating about growing your brand: how to maximise your marketing

    Article • Journal of Aesthetic Nursing, November 2017, Mark Allen Group

    Jason Ratcliffe

  41. Paradox of success: why you should focus on the essentials to achieve excellence

    Article • Journal of Aesthetic Nursing, October 2017, Mark Allen Group

    Jason Ratcliffe

  42. Preventing procrastination: step outside of your comfort zone with the 5-second rule

    Article • Journal of Aesthetic Nursing, September 2017, Mark Allen Group

    Jason Ratcliffe

  43. Developing metrics for your sales funnel: how to implement the AARRR acronym

    Article • Journal of Aesthetic Nursing, July 2017, Mark Allen Group

    Jason Ratcliffe

  44. Information security is an essential business consideration for your brand

    Article • Journal of Aesthetic Nursing, June 2017, Mark Allen Group

    Jason Ratcliffe

  45. Building your career capital: why you should avoid following your passion

    Article • Journal of Aesthetic Nursing, May 2017, Mark Allen Group

    Jason Ratcliffe

  46. Protecting your brand in today's ‘fake news’ economy

    Article • Journal of Aesthetic Nursing, April 2017, Mark Allen Group

    Jason Ratcliffe

  47. Professional growth while staying connected: achieving a balance

    Article • Journal of Aesthetic Nursing, March 2017, Mark Allen Group

    Jason Ratcliffe

  48. Using a checklist culture to ensure a consistent client experience

    Article • Journal of Aesthetic Nursing, February 2017, Mark Allen Group

    Jason Ratcliffe

  49. Business growth hacking: using trackable and testable methods to pursue growth

    Article • Journal of Aesthetic Nursing, November 2016, Mark Allen Group

    Jason Ratcliffe

  50. Getting your marketing campaign calendar ready for autumn and winter

    Article • Journal of Aesthetic Nursing, October 2016, Mark Allen Group

    Jason Ratcliffe

  51. Finding a micro niche for your clinic to stand out in a saturated sector

    Article • Journal of Aesthetic Nursing, September 2016, Mark Allen Group

    Jason Ratcliffe

  52. Reconnecting with your personal brand by using two helpful business models

    Article • Journal of Aesthetic Nursing, July 2016, Mark Allen Group

    Jason Ratcliffe

  53. Going beyond your clinic team's SMART objectives to achieve stretch goals

    Article • Journal of Aesthetic Nursing, June 2016, Mark Allen Group

    Jason Ratcliffe

  54. Empowering your team to encourage them to deliver better customer service

    Article • Journal of Aesthetic Nursing, May 2016, Mark Allen Group

    Jason Ratcliffe

  55. Making your brand remarkable: targeting early adopters and innovators

    Article • Journal of Aesthetic Nursing, April 2016, Mark Allen Group

    Jason Ratcliffe

  56. Master your clinic marketing: telling patients the why before the what

    Article • Journal of Aesthetic Nursing, March 2016, Mark Allen Group

    Jason Ratcliffe

  57. Social triggers and patterns of behaviour: what do they say about aesthetic patients?

    Article • Journal of Aesthetic Nursing, February 2016, Mark Allen Group

    Jason Ratcliffe

  58. Building a brand campaign: how to create a timeline and communications schedule

    Article • Journal of Aesthetic Nursing, December 2015, Mark Allen Group

    Jason Ratcliffe

  59. Rising above a competitive market by becoming oversubscribed and in demand

    Article • Journal of Aesthetic Nursing, November 2015, Mark Allen Group

    Jason Ratcliffe

  60. Enhancing your brand's visibility by using publishing and automation tools

    Article • Journal of Aesthetic Nursing, October 2015, Mark Allen Group

    Jason Ratcliffe

  61. Making your brand mobile-friendly by creating a website with a responsive design

    Article • Journal of Aesthetic Nursing, September 2015, Mark Allen Group

    Jason Ratcliffe

  62. Thinking creatively about your clinic: capture, clarify and engage

    Article • Journal of Aesthetic Nursing, July 2015, Mark Allen Group

    Jason Ratcliffe

  63. It's not about the fish, but how you box it: people buy emotions, not features

    Article • Journal of Aesthetic Nursing, June 2015, Mark Allen Group

    Jason Ratcliffe

  64. From one to two: building a team without sacrificing your brand's personality

    Article • Journal of Aesthetic Nursing, May 2015, Mark Allen Group

    Jason Ratcliffe

  65. Defending your clinic's brand: how to deal with customers who are dissatisfied

    Article • Journal of Aesthetic Nursing, April 2015, Mark Allen Group

    Jason Ratcliffe

  66. Getting traction for your clinic brand: ranking and testing marketing channels

    Article • Journal of Aesthetic Nursing, March 2015, Mark Allen Group

    Jason Ratcliffe

  67. Encouraging staff to ‘live the brand’: choosing a company mantra

    Article • Journal of Aesthetic Nursing, February 2015, Mark Allen Group

    Jason Ratcliffe