All Stories

  1. Most Read Versus Most Shared: How Less (vs. More) Social Popularity Labels Influence News Media Consumption

    Article • Journal of Consumer Research, April 2025, Oxford University Press (OUP)

    Dr. Jared Watson

  2. Symbolic vs. Substantive Support: The Impact of Black Lives Matter on Black-Owned Businesses

    Article • Marketing Science, March 2025, INFORMS

    Dr. Jared Watson

  3. Symbolic vs. Substantive Support: The Impact of Black Lives Matter on Black-Owned Businesses

    Article • SSRN Electronic Journal, January 2025, Elsevier

    Dr. Jared Watson

  4. Assessing AI receptivity through a persuasion knowledge lens

    Article • Current Opinion in Psychology, August 2024, Elsevier

    Dr. Jared Watson

  5. The influences of average product ratings and the number of reviews

    Article • Journal of Marketing, October 2018, SAGE Publications

    Dr. Jared Watson