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  1. The impact of smart home products’ marketing messages on dual-earner parents’ willingness to pay

    Article • Journal of Product & Brand Management, March 2025, Emerald

    Jaewoo Joo

  2. BI-CST: Behavioral Science-based Creativity Support Tool for Overcoming Design Fixation.

    Article • July 2024, ACM (Association for Computing Machinery)

    Jaewoo Joo

  3. Using Design Methods to Improve Design Quality: Verbalizers vs Visualizers

    Article • The Design Journal, July 2017, Taylor & Francis

    Jaewoo Joo