All Stories

  1. Understanding the ecologically conscious behaviors of status motivated millennials

    Article • Journal of Consumer Marketing, August 2021, Emerald

    Dr Jacqueline Kilsheimer Eastman

  2. The impact of retailers' sustainability and price on consumers' responses in the USA and Turkey

    Article • The International Review of Retail Distribution and Consumer Research, May 2019, Taylor & Francis

    Dr Jacqueline Kilsheimer Eastman

  3. The Impact of Cause-Related Marketing on Millennials’ Product Attitudes and Purchase Intentions

    Article • Journal of Promotion Management, January 2019, Taylor & Francis

    Dr Jacqueline Kilsheimer Eastman

  4. A comparative assessment of win-win and win-lose negotiation strategy use on supply chain relational outcomes

    Article • The International Journal of Logistics Management, February 2018, Emerald

    Dr Jacqueline Kilsheimer Eastman

  5. The impact of the motivation for status on consumers’ perceptions of retailer sustainability: the moderating impact of collectivism and materialism

    Article • Journal of Consumer Marketing, June 2017, Emerald

    Dr Jacqueline Kilsheimer Eastman

  6. Determinants of Perceived Learning and Satisfaction in Online Business Courses: An Extension to Evaluate Differences Between Qualitative and Quantitative Courses

    Article • Marketing Education Review, December 2016, Taylor & Francis

    Dr Jacqueline Kilsheimer Eastman

  7. Encouraging Consumer Charitable Behavior: The Impact of Charitable Motivations, Gratitude, and Materialism

    Article • Journal of Business Ethics, May 2016, Springer Science + Business Media

    Dr Jacqueline Kilsheimer Eastman

  8. The impact of relationship history on negotiation strategy expectations

    Article • International Journal of Physical Distribution & Logistics Management, September 2015, Emerald

    Dr Jacqueline Kilsheimer Eastman

  9. The impact of economic perceptions on status consumption: an exploratory study of the moderating role of education

    Article • Journal of Consumer Marketing, May 2014, Emerald

    Dr Jacqueline Kilsheimer Eastman

  10. Medical advertising on demand: A content analysis of YouTube direct-to-consumer pharmaceutical advertisements

    Article • Journal of Medical Marketing Device Diagnostic and Pharmaceutical Marketing, May 2014, SAGE Publications

    Dr Jacqueline Kilsheimer Eastman

  11. Exploring The Relationship Between Gratitude And Economic Perceptions

    Article • Journal of Business & Economics Research (JBER), October 2013, Clute Institute

    Dr Jacqueline Kilsheimer Eastman

  12. Determinants in online MBA programme selection: an exploratory study

    Article • International Journal of Management in Education, January 2013, Inderscience Publishers

    Dr Jacqueline Kilsheimer Eastman

  13. Utilizing technology effectively to improve Millennials' educational performance

    Article • Journal of International Education in Business, November 2012, Emerald

    Dr Jacqueline Kilsheimer Eastman

  14. The impact of generational cohorts on status consumption: an exploratory look at generational cohort and demographics on status consumption

    Article • Journal of Consumer Marketing, March 2012, Emerald

    Dr Jacqueline Kilsheimer Eastman

  15. Using Classroom Response Technology To Create An Active Learning Environment In Marketing Classes

    Article • American Journal of Business Education (AJBE), February 2012, Clute Institute

    Dr Jacqueline Kilsheimer Eastman

  16. Enhancing Classroom Communication With Interactive Technology: How Faculty Can Get Started

    Article • College Teaching Methods & Styles Journal (CTMS), July 2011, Clute Institute

    Dr Jacqueline Kilsheimer Eastman

  17. Improving Undergraduate Student Satisfaction with the Consumer Behavior Course: Will Interactive Technology Help?

    Article • Marketing Education Review, July 2011, Taylor & Francis

    Dr Jacqueline Kilsheimer Eastman

  18. Perceptions Of Status Consumption And The Economy

    Article • Journal of Business & Economics Research (JBER), June 2011, Clute Institute

    Dr Jacqueline Kilsheimer Eastman

  19. Suggestions For Successfully Establishing A University Selling Center

    Article • Contemporary Issues in Education Research (CIER), January 2011, Clute Institute

    Dr Jacqueline Kilsheimer Eastman

  20. The Impact Of Unethical Reasoning On Different Types Of Academic Dishonesty: An Exploratory Study

    Article • Journal of College Teaching & Learning (TLC), January 2011, Clute Institute

    Dr Jacqueline Kilsheimer Eastman

  21. Interactive Technology In The Classroom: An Exploratory Look At Its Use And Effectiveness

    Article • Contemporary Issues in Education Research (CIER), January 2011, Clute Institute

    Dr Jacqueline Kilsheimer Eastman

  22. Business Students’ Perceptions, Attitudes, and Satisfaction With Interactive Technology: An Exploratory Study

    Article • Journal of Education for Business, January 2011, Taylor & Francis

    Dr Jacqueline Kilsheimer Eastman

  23. Important Characteristics In An MBA Program: The Perceptions Of Online MBA Students

    Article • American Journal of Business Education (AJBE), December 2010, Clute Institute

    Dr Jacqueline Kilsheimer Eastman

  24. Examining Retailer And Consumer Perceptions In Determining Economic Expectations: A Demonstration With The 2008 Holiday Season

    Article • Journal of Applied Business Research (JABR), November 2010, Clute Institute

    Dr Jacqueline Kilsheimer Eastman

  25. The Short-Term Impact Of Super Bowl Advertising On Stock Prices: An Exploratory Event Study

    Article • Journal of Applied Business Research (JABR), November 2010, Clute Institute

    Dr Jacqueline Kilsheimer Eastman

  26. The Impact of Unethical Reasoning on Academic Dishonesty: Exploring the Moderating Effect of Social Desirability

    Article • Marketing Education Review, July 2008, Taylor & Francis

    Dr Jacqueline Kilsheimer Eastman

  27. Academic Dishonesty: An Exploratory Study Examining Whether Insurance Students Are Different From Other College Students

    Article • Risk Management and Insurance Review, March 2008, Wiley

    Dr Jacqueline Kilsheimer Eastman

  28. The elderly's internet usage: an updated look

    Article • Journal of Consumer Marketing, November 2007, Emerald

    Dr Jacqueline Kilsheimer Eastman

  29. Academic Dishonesty: Are Business Students Different From Other College Students?

    Article • Journal of Education for Business, November 2006, Taylor & Francis

    Dr Jacqueline Kilsheimer Eastman

  30. Dealing with Student Group Project Traumas: Teaching Students Recognition, Responsibility, and Resolution of Group Project Problems

    Article • Marketing Education Review, July 2006, Taylor & Francis

    Dr Jacqueline Kilsheimer Eastman

  31. The Elderly and Their Attitudes Toward the Internet: The Impact on Internet Use, Purchase, and Comparison Shopping

    Article • The Journal of Marketing Theory and Practice, January 2006, Taylor & Francis

    Dr Jacqueline Kilsheimer Eastman

  32. The impact of cognitive age on Internet use of the elderly: an introduction to the public policy implications

    Article • International Journal of Consumer Studies, March 2005, Wiley

    Dr Jacqueline Kilsheimer Eastman

  33. The elderly's uses and attitudes towards the Internet

    Article • Journal of Consumer Marketing, May 2004, Emerald

    Dr Jacqueline Kilsheimer Eastman

  34. Retaining the Online Learner: Profile of Students in an Online MBA Program and Implications for Teaching Them

    Article • Journal of Education for Business, March 2004, Taylor & Francis

    Dr Jacqueline Kilsheimer Eastman

  35. Issues in Marketing Online Insurance Products: An Exploratory Look at Agents' Use, Attitudes, and Views of the Impact of the Internet

    Article • Risk Management and Insurance Review, September 2002, Wiley

    Dr Jacqueline Kilsheimer Eastman

  36. Insurance Sales Agents and the Internet: The Relationship Between Opinion Leadership, Subjective Knowledge, and Internet Attitudes

    Article • Journal of Marketing Management, April 2002, Taylor & Francis

    Dr Jacqueline Kilsheimer Eastman

  37. Assessing a Marketing Program: One Department’s Journey*

    Article • Marketing Education Review, July 1999, Taylor & Francis

    Dr Jacqueline Kilsheimer Eastman

  38. Status Consumption in Consumer Behavior: Scale Development and Validation

    Article • The Journal of Marketing Theory and Practice, July 1999, Taylor & Francis

    Dr Jacqueline Kilsheimer Eastman

  39. TheJournal of Advertising: Twenty-Five Years and beyond

    Article • Journal of Advertising, December 1998, Taylor & Francis

    Dr Jacqueline Kilsheimer Eastman

  40. The ethics of insurance professionals: Comparison of personal versus professional ethics

    Article • Journal of Business Ethics, September 1996, Springer Science + Business Media

    Dr Jacqueline Kilsheimer Eastman

  41. The generality/specificity issue in consumer innovativeness research

    Article • Technovation, December 1995, Elsevier

    Dr Jacqueline Kilsheimer Eastman

  42. The King and Summers opinion leadership scale: Revision and refinement

    Article • Journal of Business Research, September 1994, Elsevier

    Dr Jacqueline Kilsheimer Eastman

  43. Predicting rock music consumption behaviors of undergraduates: Demographic versus psychological variables

    Article • Popular Music & Society, December 1993, Taylor & Francis

    Dr Jacqueline Kilsheimer Eastman

  44. Social values and female fashion leadership: A cross-cultural study

    Article • Psychology and Marketing, September 1993, Wiley

    Dr Jacqueline Kilsheimer Eastman