All Stories

  1. Young adolescents' advertising literacy and purchase intention in social network games: Influence of perspective taking and need for cognition

    Article • Journal of Consumer Behaviour, August 2016, Wiley

    Mrs Ini Vanwesenbeeck

  2. Go with the flow: How children's persuasion knowledge is associated with their state of flow and emotions during advergame play

    Article • Journal of Consumer Behaviour, August 2015, Wiley

    Mrs Ini Vanwesenbeeck