All Stories

  1. Men���s attitude and motivation toward consumption of grooming products: A comparison of Chinese and Pakistani male consumers
  2. Does culture matter in effectiveness of social media marketing strategy? An investigation of brand fan pages
  3. Examining Mediating Role of Customer Loyalty for Influence of Brand Related Attributes on Customer Repurchase Intention
  4. Does Culture Matters in Intersection of Individual’s Personality and Social Media Engagement?
  5. Optimal Scheme Selection of Agricultural Production Structure Adjustment — Based on DEA Model; Punjab (Pakistan)
  6. Factors Hindering Pakistani Farmers' Choices Towards Adoption of Crop Insurance
  7. Where Pakistan Stands Among Top Rice Exporting Countries, an Analysis of Competitiveness