All Stories

  1. Future Time Perspective Moderates Consumer Responses to Nostalgic Advertising

    Article • GeroPsych, January 2018, Hogrefe Publishing Group

    Ilyoung Ju

  2. The Mind-Set to Share: An Exploration of Antecedents of Narrowcasting Versus Broadcasting in Digital Advertising

    Article • Journal of Advertising, October 2017, Taylor & Francis

    Ilyoung Ju

  3. Nostalgic marketing, perceived self-continuity, and consumer decisions

    Article • Management Decision, September 2016, Emerald

    Ilyoung Ju