All Stories

  1. Competitive advantage for life: an industry view of marketing communication education
  2. The interplay and growth implications of dynamic capabilities and market orientation
  3. Promoting consumer environmental friendly purchase behaviour: a synthesized model from three short-term longitudinal studies in Australia
  4. Deterring deviant consumer behaviour: when ‘it’s wrong, don’t do it’ doesn’t work
  5. The Role That Cognition Plays in Attitude Formation: An Alternative Model for the Determinants of Attitude
  6. The influence of internal communication on employee engagement: A pilot study
  7. Internal Marketing
  8. Socio-emotional and operational demands on service employees
  9. The role of customer gratitude in making relationship marketing investments successful
  10. Investigating attitudes towards three South American destinations in an emerging long haul market using a model of consumer-based brand equity (CBBE)
  11. Destination Brand Value Scale
  12. Destination Brand Image Scale
  13. Destination Brand Quality Scale
  14. Destination Brand Salience Scale
  15. Attitudinal Destination Brand Loyalty Scale
  16. What Do Young Australian Engineers Want? Strategies to Attract This Talent to Less Glamorous Industries
  17. IDENTIFYING DETERMINANTS OF CONTACT EMPLOYEE BRAND PERFORMANCE IN THE DELIVERY OF INTERPERSONAL SERVICES
  18. Attracting and Retaining Staff: The Role of Branding and Industry Image
  19. Consumer acceptance of m-wellbeing services: a social marketing perspective
  20. An introduction to the application of (case 1) best–worst scaling in marketing research
  21. Dynamic Capabilities and Performance: Strategy, Structure and Environment
  22. Industry branding: attracting talent to weaker profile industries
  23. Female Engineering Students
  24. Doing Business Research: A Guide to Theory and Practice. By Nick Lee and Ian Lings. Los Angeles: SAGE, 2008. 448pp. $110.00 (cloth), $54.95 (pbk). ISBN 978-1412928786 (cloth), 978-1412928793 (pbk)
  25. Internal market orientation and market‐oriented behaviours
  26. Visitor Relationship Orientation of Destination Marketing Organizations
  27. Employer branding: strategic implications for staff recruitment
  28. Internal Market Orientation and Market Oriented Behaviours
  29. Service employee behaviour: the role of compliance and risk taking
  30. Empowerment and role stress in the human interface between the firm and its markets
  31. A Study of the Attitudes Towards Unethical Selling Amongst Chinese Salespeople
  32. The impact of internal and external market orientations on firm performance
  33. The impact of implicit and explicit communications on frontline service delivery staff
  34. Managing Service Staff as an Organizational Resource: Implications for Customer Service Provision
  35. Service staff attitudes, organisational practices and performance drivers
  36. Employee behaviour and relationship quality: impact on customers
  37. Strategic planning and performance: Extending the debate
  38. The role of product involvement in e-service evaluations
  39. Buying a sponsor's brand: the role of affective commitment to the sponsored team
  40. What's in a Handshake? Exploring Business-to-Business Relational Exchange
  41. Measuring Internal Market Orientation
  42. Internal market orientation
  43. An agenda for research into services management
  44. Special issue on European research in service marketing
  45. Internal marketing and supply chain management
  46. Internal Marketing and Customer Driven Wavefronts
  47. Managing Service Quality with Internal Marketing Schematics
  48. Balancing Internal and External Market Orientations
  49. Implementing and Measuring the Effectiveness of Internal Marketing.