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  1. Exploring factors which motivate older consumers’ self-service technologies (SSTs) adoption

    Article • The International Review of Retail Distribution and Consumer Research, February 2019, Taylor & Francis

    Hyunjoo Lee

  2. Personality determinants of need for interaction with a retail employee and its impact on self-service technology (SST) usage intentions

    Article • Journal of Research in Interactive Marketing, August 2017, Emerald

    Hyunjoo Lee