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  1. Frontiers: Recommending What to Search: Sales Volume and Consumption Diversity Effects of a Query Recommender System

    Article • Marketing Science, May 2025, INFORMS

    Assistant Professor Hyeokkoo Eric Kwon

  2. Rationally Trust, but Emotionally? The Roles of Cognitive and Affective Trust in Laypeople's Acceptance of AI for Preventive Care Operations

    Article • Production and Operations Management, April 2025, SAGE Publications

    Assistant Professor Hyeokkoo Eric Kwon

  3. Return of the Movie Night? Analyzing the Impact of Netflix Subscriptions on Offline Movie Spending

    Article • Information Systems Research, October 2024, INFORMS

    Assistant Professor Hyeokkoo Eric Kwon

  4. Illusion of diffusion: A percolation perspective on social structure and segregation in Twitter networks

    Article • Computers in Human Behavior, November 2023, Elsevier

    Assistant Professor Hyeokkoo Eric Kwon

  5. Rationally trust, but emotionally? The roles of cognitive and affective trust in Laypeople's acceptance of AI for preventive care operations

    Article • Production and Operations Management, June 2022, Wiley

    Assistant Professor Hyeokkoo Eric Kwon

  6. Self-Regulation and External Influence: The Relative Efficacy of Mobile Apps and Offline Channels for Personal Weight Management

    Article • Information Systems Research, June 2022, INFORMS

    Assistant Professor Hyeokkoo Eric Kwon

  7. Impact of customers' digital banking adoption on hidden defection: A combined analytical–empirical approach

    Article • Journal of Operations Management, November 2019, Wiley

    Assistant Professor Hyeokkoo Eric Kwon

  8. Seizing the Commuting Moment: Contextual Targeting Based on Mobile Transportation Apps

    Article • Information Systems Research, March 2019, INFORMS

    Assistant Professor Hyeokkoo Eric Kwon

  9. Platform Structures, Homing Preferences, and Homophilous Propensities in Online Social Networks

    Article • Journal of Management Information Systems, July 2017, Taylor & Francis

    Assistant Professor Hyeokkoo Eric Kwon

  10. Excessive Dependence on Mobile Social Apps: A Rational Addiction Perspective

    Article • Information Systems Research, December 2016, INFORMS

    Assistant Professor Hyeokkoo Eric Kwon, Wonseok Oh

  11. Excessive Dependence on Mobile Social Apps: A Rational Addiction Perspective

    Article • SSRN Electronic Journal, January 2016, Elsevier

    Assistant Professor Hyeokkoo Eric Kwon

  12. The Toll of Patent Trolls: Implications for Innovation

    Article • SSRN Electronic Journal, January 2016, Elsevier

    Assistant Professor Hyeokkoo Eric Kwon