Assistant professor Huan Chen
University of Florida
Professor, Communication & Media Studies
Find me at
Consumer Responses to Femvertising: A Data-Mining Case of Dove’s “Campaign for Real Bea...
Journal of Advertising
Americanized or localized: A qualitative study on Chinese advertising practitioners’ pe...
Global Media and China
Product Placement in Virtual Reality Videos from the Perspective of Dialogic Engagement
Journal of Interactive Advertising
Facilitating or Impeding Acculturation: A Qualitative Study on Mobile Social Messaging ...
Journal of Intercultural Communication Research
Facilitation or Hindrance: Physicians’ Perception on Best Practice Alerts (BPA) Usage i...
Protest and protect
Journal of Asian Pacific Communication
College‐aged young consumers' interpretations of product placement in social games
Young Consumers Insight and Ideas for Responsible Marketers