All Stories

  1. Demystifying engagement: Chinese advertising practitioners’ perspective

    Article • International Journal of Market Research, February 2020, SAGE Publications

    Assistant professor Huan Chen

  2. Balancing impressiveness and favorability: A qualitative study on an emerging type of advertising in China

    Article • Global Media and China, December 2019, SAGE Publications

    Assistant professor Huan Chen

  3. E-cigarettes and social media: attitudes and perceptions of young adults to social media messages

    Article • Addiction Research & Theory, September 2019, Taylor & Francis

    Assistant professor Huan Chen

  4. Consumer Responses to Femvertising: A Data-Mining Case of Dove’s “Campaign for Real Beauty” on YouTube

    Article • Journal of Advertising, May 2019, Taylor & Francis

    Assistant professor Huan Chen, Li He

  5. Americanized or localized: A qualitative study on Chinese advertising practitioners’ perceptions of creativity and strategy in the digital age

    Article • Global Media and China, May 2019, SAGE Publications

    Assistant professor Huan Chen

  6. Product Placement in Virtual Reality Videos from the Perspective of Dialogic Engagement

    Article • Journal of Interactive Advertising, March 2019, Taylor & Francis

    Assistant professor Huan Chen

  7. Facilitating or Impeding Acculturation: A Qualitative Study on Mobile Social Messaging in First-Generation Chinese Immigrants’ Everyday Lives

    Article • Journal of Intercultural Communication Research, August 2018, Taylor & Francis

    Assistant professor Huan Chen

  8. Facilitation or Hindrance: Physicians’ Perception on Best Practice Alerts (BPA) Usage in an Electronic Health Record System

    Article • Health Communication, February 2018, Taylor & Francis

    Assistant professor Huan Chen

  9. Protest and protect

    Article • Journal of Asian Pacific Communication, May 2017, John Benjamins

    Assistant professor Huan Chen

  10. College‐aged young consumers' interpretations of product placement in social games

    Article • Young Consumers Insight and Ideas for Responsible Marketers, March 2013, Emerald

    Assistant professor Huan Chen