All Stories

  1. Quality and Intention Signaling: A Meta-Analysis of How Sponsorship Relates to Consumer Responses According to Content, Observability, Credibility, and National Culture

    Article • Journal of Advertising, March 2025, Taylor & Francis

    Hsin-Chen Lin

  2. Guidelines for sponsorship signaling within socially complex markets

    Article • Business Horizons, January 2024, Elsevier

    Hsin-Chen Lin

  3. Crafting solutions to leadership demands for well-being and effectiveness

    Article • Business Horizons, September 2022, Elsevier

    Hsin-Chen Lin

  4. Riding the storm out: the short- and long-term effects of export promotion on firm performance during an economic downturn

    Article • European J of International Management, January 2021, Inderscience Publishers

    Hsin-Chen Lin

  5. Social networks and social media: Understanding and managing influence vulnerability in a connected society

    Article • Business Horizons, November 2020, Elsevier

    Hsin-Chen Lin

  6. Sponsorship in focus: a typology of sponsorship contexts and research agenda

    Article • Marketing Intelligence & Planning, August 2020, Emerald

    Hsin-Chen Lin

  7. Transformational leadership, group affective tone, and group member social inferences: A leadership complementarity perspective

    Article • Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l Administration, May 2020, Wiley

    Hsin-Chen Lin

  8. Comparing consumers’ in-group-favor and out-group-animosity processes within sports sponsorship

    Article • European Journal of Marketing, March 2020, Emerald

    Hsin-Chen Lin

  9. The embedding forces of network commitment: An examination of the psychological processes linking advice centrality and susceptibility to social influence

    Article • Organizational Behavior and Human Decision Processes, September 2018, Elsevier

    Hsin-Chen Lin

  10. Culturally Contingent Electronic Word-of-Mouth Signaling and Screening: A Comparative Study of Product Reviews in the United States and Japan

    Article • Journal of International Marketing, June 2018, SAGE Publications

    Hsin-Chen Lin

  11. Using online opinion leaders to promote the hedonic and utilitarian value of products and services

    Article • Business Horizons, February 2018, Elsevier

    Hsin-Chen Lin

  12. An exploration of parental preferences for child care services in Canada

    Article • Services Marketing Quarterly, December 2017, Taylor & Francis

    Hsin-Chen Lin

  13. Taking a global view on brand post popularity: Six social media brand post practices for global markets

    Article • Business Horizons, September 2017, Elsevier

    Hsin-Chen Lin

  14. Exploring justice judgment patterns in Asia: a four country multi-group latent class analysis

    Article • The International Journal of Human Resource Management, February 2017, Taylor & Francis

    Hsin-Chen Lin

  15. How political candidates' use of Facebook relates to the election outcomes

    Article • International Journal of Market Research, January 2017, WARC Limited

    Hsin-Chen Lin