All Stories

  1. Understanding determinants of the intention to buy rhino horn in Vietnam through the Theory of Planned Behaviour and the Theory of Interpersonal Behaviour
  2. Conserving rhinos by legal trade: Insights from a choice experiment with rhino horn consumers
  3. The impact of a legal trade in farmed tigers on consumer preferences for tiger bone glue – Evidence from a choice experiment in Vietnam
  4. When cheap talk is not that cheap – interviewing the super-rich about illegal wildlife consumption
  5. Evidence or delusion: a critique of contemporary rhino horn demand reduction strategies
  6. Reference group influences and campaign exposure effects on rhino horn demand: Qualitative insights from Vietnam
  7. Understanding utilitarian and hedonic values determining the demand for rhino horn in Vietnam
  8. The marketplace management of illegal elixirs: illicit consumption of rhino horn
  9. The internationalisation of social marketing research