All Stories

  1. Unleashing social commerce: the power of persuasion knowledge on social commerce information sharing in positive brand behaviour

    Article • European Journal of Marketing, December 2025, Emerald

    Helena Knight

  2. How Competing Businesses Can Work Together for Sustainability

    Article • Industrial Marketing Management, January 2025, Elsevier

    Helena Knight

  3. Cross‐Sector Partnerships to Address Societal Grand Challenges: Systematizing Differences in Scholarly Analysis

    Article • Journal of Management Studies, February 2024, Wiley

    Helena Knight