All Stories

  1. Fake news: When the dark side of persuasion takes over

    Article • International Journal of Advertising, February 2019, Taylor & Francis

    Greg Nyilasy

  2. Colour correct: the interactive effects of food label nutrition colouring schemes and food category healthiness on health perceptions

    Article • Public Health Nutrition, March 2016, Cambridge University Press

    Greg Nyilasy

  3. Ad agency professionals' mental models of advertising creativity

    Article • European Journal of Marketing, September 2013, Emerald

    Greg Nyilasy