All Stories

  1. (I’m) Happy to Help (You): The Impact of Personal Pronoun Use in Customer–Firm Interactions

    Article • Journal of Marketing Research, August 2018, American Marketing Association (AMA)

    Professor Grant M Packard

  2. How Language Shapes Word of Mouth’s Impact

    Article • Journal of Marketing Research, August 2017, American Marketing Association (AMA)

    Professor Grant M Packard

  3. Social Dollars: The Economic Impact of Customer Participation in a Firm-Sponsored Online Customer Community

    Article • Marketing Science, May 2015, INFORMS

    Professor Grant M Packard

  4. Word-of-mouth

    Article • Journal of Consumer Psychology, May 2013, Wiley

    Professor Grant M Packard