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All Stories

  1. Consumer post-adoption of e-wallet: An extended UTAUT2 perspective with trust

    Article • Journal of Open Innovation Technology Market and Complexity, September 2023, Elsevier

    Prof. Ghazi A. Al-Weshah

  2. Integrating Electronic Customer Relationship Management and Artificial Intelligence

    Article • June 2023, IGI Global

    Prof. Ghazi A. Al-Weshah

  3. Employee relationship management and achievement motivation: insights from hospitals

    Article • International Journal of Management Practice, January 2023, Inderscience Publishers

    Prof. Ghazi A. Al-Weshah

  4. TRAINING NEEDS ASSESSMENT FOR SMALL BUSINESSES: THE CASE OF THE HOSPITALITY INDUSTRY IN JORDAN

    Article • GeoJournal of Tourism and Geosites, March 2022, Asociatia de Geografie

    Prof. Ghazi A. Al-Weshah

  5. Entrepreneurial Marketing in Jordanian SMEs: Initiatives and Challenges

    Article • March 2022, Emerald

    Prof. Ghazi A. Al-Weshah

  6. Maintaining Customer Loyalty Using Electronic Customer Relationship Management (E-CRM): Qualitative Evidence from Small Food Businesses in Jordan

    Article • Studies of Applied Economics, July 2021, Editorial Universidad de Almeiria

    Prof. Ghazi A. Al-Weshah

  7. Digital marketing strategies and international patients’ satisfaction: an empirical study in Jordanian health service industry

    Article • Studies of Applied Economics, July 2021, Editorial Universidad de Almeiria

    Prof. Ghazi A. Al-Weshah

  8. Leveraging market share through selling skills: the mediating role of adaptive selling behaviour

    Article • International Journal of Business Performance Management, January 2021, Inderscience Publishers

    Prof. Ghazi A. Al-Weshah

  9. Governmental intervention and entrepreneurs' personal values: qualitative evidence from Saudi Arabia

    Article • Middle East J of Management, January 2021, Inderscience Publishers

    Prof. Ghazi A. Al-Weshah

  10. The current status of customer relationship management: experience of small businesses in the Jordanian food industry

    Article • International Journal of Electronic Customer Relationship Management, January 2019, Inderscience Publishers

    Prof. Ghazi A. Al-Weshah

  11. Organisational excellence as a marketing tool: Greater Amman Municipality as a case study

    Article • International Journal of Business Performance Management, January 2019, Inderscience Publishers

    Prof. Ghazi A. Al-Weshah

  12. CRM in Jordanian telecommunication industry

    Article • Journal of Marketing Communications, March 2018, Taylor & Francis

    Prof. Ghazi A. Al-Weshah