All Stories

  1. A Viral Branching Model for Predicting the Spread of Electronic Word of Mouth

    Article • Marketing Science, March 2010, INFORMS

    Gerrit van Bruggwn

  2. How the feedback decision-support systems provide to users affect their evaluations and adoptions

    Article • Information Systems Research, December 2009, INFORMS

    Dr Arnaud De Bruyn, Gerrit van Bruggwn