All Stories

  1. A Virtual Visit to Museums Through Augmented Reality Is an Innovative Strategy to Increase Tourism

    Article • August 2024, IGI Global

    Dr Gerardo Reyes Ruiz

  2. E-Commerce is an Innovative and Efficient Strategy for the Presentation of Products Through Quick Response Codes

    Article • July 2024, IGI Global

    Dr Gerardo Reyes Ruiz

  3. The Use of Information Technology (IT) to Create New Marketing Strategies

    Article • May 2024, IGI Global

    Dr Gerardo Reyes Ruiz

  4. The Study of Cardiology Through an Augmented Reality-Based System

    Article • February 2024, IGI Global

    Dr Gerardo Reyes Ruiz

  5. QR Multilevel Codes to Reduce Cybersecurity Risks in the Logistics of Freight Transport in Ports

    Article • December 2023, IGI Global

    Dr Gerardo Reyes Ruiz

  6. Aversion of a Person Facing the Risk of Failure When Starting a Business in Mexico

    Article • October 2023, IGI Global

    Dr Gerardo Reyes Ruiz

  7. Development and Validation of the Scale of Intergenerational Conflict in Organizations

    Article • September 2023, IGI Global

    Dr Gerardo Reyes Ruiz

  8. Scientific/Technological Human Resources as a Success Factor in the Organizational Culture of SMEs

    Article • September 2023, IGI Global

    Dr Gerardo Reyes Ruiz

  9. Difference Between the Real and Estimated Size of a Company

    Article • September 2023, IGI Global

    Dr Gerardo Reyes Ruiz

  10. Actitud hacia el riesgo de la actividad empresarial: evidencia utilizando modelos logit para dos grupos de países de la OCDE

    Article • Contaduría y Administración, June 2023, Universidad Nacional Autonoma de Mexico

    Dr Gerardo Reyes Ruiz

  11. Augmented Reality as an Innovative Tool for the Training of Bilingual Education Teachers in Primary Schools

    Article • February 2023, IGI Global

    Dr Gerardo Reyes Ruiz

  12. Augmented Reality as an Efficient Marketing Strategy in a New Consumption Model During the COVID-19 Pandemic

    Article • June 2022, IGI Global

    Dr Gerardo Reyes Ruiz

  13. La realidad aumentada como una tecnología innovadora y eficiente para el aprendizaje de idiomas en un modelo pedagógico

    Article • Pixel-Bit Revista de Medios y Educación, January 2022, Secretariado de Publicaciones Universidad de Sevilla

    Dr Gerardo Reyes Ruiz

  14. Fuzzy clustering as a new grouping technique to define the business size of SMEs through their financial information

    Article • Journal of Intelligent & Fuzzy Systems Applications in Engineering and Technology, February 2021, IOS Press

    Dr Gerardo Reyes Ruiz

  15. Factores que inciden en la deserción escolar

    Article • TEPEXI Boletín Científico de la Escuela Superior Tepeji del Río, January 2021, Universidad Autonoma del Estado de Hidalgo

    Dr Gerardo Reyes Ruiz

  16. Augmented Reality as a Marketing Strategy for the Positioning of a Brand

    Article • January 2019, IGI Global

    Dr Gerardo Reyes Ruiz

  17. Perceptions of High School Students on Academic Training for Science and Technology in the Mexico City Metropolitan Area

    Article • SAGE Open, October 2018, SAGE Publications

    Dr Gerardo Reyes Ruiz

  18. Mexican researchers in the SNI

    Article • Journal of Science and Technology Policy Management, March 2016, Emerald

    Dr Gerardo Reyes Ruiz

  19. Private Label Sales through Catalogs with Augmented Reality

    Article • January 2016, IGI Global

    Dr Gerardo Reyes Ruiz

  20. Augmented Reality as a Search System in Libraries

    Article • IGI Global

    Dr Gerardo Reyes Ruiz

  21. Augmented Reality for Accident Analysis

    Article • IGI Global

    Dr Gerardo Reyes Ruiz