All Stories

  1. Marketing concepts can have a life of their own: Representation and pluralism in marketing concept analysis

    Article • Marketing Theory, July 2019, SAGE Publications

    Georgios Patsiaouras

  2. The history of conspicuous consumption in the United Kingdom: 1945-2000

    Article • Journal of Historical Research in Marketing, November 2017, Emerald

    Georgios Patsiaouras

  3. Promotion of Protest art by the Umbrella Movement

    Article • Marketing Theory, August 2017, SAGE Publications

    Georgios Patsiaouras

  4. Beyond the couch

    Article • Marketing Theory, July 2015, SAGE Publications

    Georgios Patsiaouras

  5. The Marketplace of Life? An Exploratory Study of the Commercialization of Water Resources through the Lens of Macromarketing

    Article • Journal of Macromarketing, June 2014, SAGE Publications

    Georgios Patsiaouras