All Stories

  1. All we have is words: applying rhetoric to examine how social media marketing activities strengthen the connection between the brand and the self

    Article • International Journal of Advertising, September 2019, Taylor & Francis

    Professor George Panigyrakis

  2. Looking for luxury CSR practices that make more sense: The role of corporate identity and consumer attitude

    Article • Journal of Marketing Communications, February 2019, Taylor & Francis

    Professor George Panigyrakis

  3. Contribution of philosophy to the advancement of marketing thought

    Article • Journal of Global Scholars of Marketing Science, June 2014, Taylor & Francis

    Professor George Panigyrakis

  4. Antecedents and consequents of brand managers’ role

    Article • Marketing Intelligence & Planning, October 2013, Emerald

    Professor George Panigyrakis