Professor George Panigyrakis
Professor, Business & Management
All we have is words: applying rhetoric to examine how social media marketing activitie...
International Journal of Advertising
Looking for luxury CSR practices that make more sense: The role of corporate identity a...
Journal of Marketing Communications
Contribution of philosophy to the advancement of marketing thought
Journal of Global Scholars of Marketing Science
Antecedents and consequents of brand managers’ role
Marketing Intelligence & Planning