All Stories

  1. Relationship marketing in museums: influence of managers and mode of governance
  2. What to Do After Visiting a Museum? From Post-consumption Evaluation to Intensification and Online Content Generation
  3. Does it pay off for museums to foster creativity? The complementary effect of innovative visitor experiences
  4. THE MIXED EFFECTS OF ORGANIZATIONS’ AND MANAGERS’ SOCIAL CAPITAL: EVIDENCE FROM MUSEUMS
  5. Exploring the experience value of museum visitors as a co-creation process
  6. Learning and relationship orientation: an empirical examination in European museums