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All Stories

  1. Self-Image and Green Buying Intentions among University Students: The Role of Environmental Concern and Social Influence

    Article • Journal of Nonprofit & Public Sector Marketing, March 2023, Taylor & Francis

    Dr. Gabriel Simiyu

  2. Electronic Mobile Service Quality, Customer Loyalty, Relationship Quality and Customer Satisfaction

    Article • International Journal of Financial Services Management, January 2023, Inderscience Publishers

    Dr. Gabriel Simiyu

  3. Pro-Environmental Behavior in University Students: An Indirect Effect Model

    Article • SEISENSE Journal of Management, January 2022, SEISENSE Private, Ltd.

    Dr. Gabriel Simiyu

  4. An investigation of key predictors of organizational citizenship behavior of civil servants

    Article • International Journal of Organization Theory and Behavior, March 2020, Emerald

    Dr. Gabriel Simiyu, Vincent Obedgiu

  5. Social media platforms, university brand personality, students' attitude and postgraduate enrollment

    Article • Journal of Marketing for HIGHER EDUCATION, October 2019, Taylor & Francis

    Dr. Gabriel Simiyu

  6. Social Media, External Prestige and Students’ Attitude towards Postgraduate Enrollment

    Article • SEISENSE Journal of Management, August 2019, SEISENSE Private, Ltd.

    Dr. Gabriel Simiyu