All Stories

  1. How and When Personalized Advertising Leads to Brand Attitude, Click, and WOM Intention

    Article • Journal of Advertising, March 2021, Taylor & Francis

    Freya De Keyzer

  2. Which cues influence the perceived usefulness and credibility of an online review? A conjoint analysis

    Article • Online Review, November 2020, Emerald

    Freya De Keyzer

  3. Personalized and cued advertising aimed at children

    Article • International Journal of Advertising and Marketing to Children, June 2019, Emerald

    Freya De Keyzer

  4. The Impact of Relational Characteristics on Consumer Responses to Word of Mouth on Social Networking Sites

    Article • International Journal of Electronic Commerce, March 2019, Taylor & Francis

    Freya De Keyzer

  5. Which service type benefits from using a more factual sWOM message?

    Article • Online Review, November 2017, Emerald

    Freya De Keyzer

  6. Is this for me? How Consumers Respond to Personalized Advertising on Social Network Sites

    Article • Journal of Interactive Advertising, July 2015, Taylor & Francis

    Freya De Keyzer