All Stories

  1. Japan's demographic revolution? A study of advertising practitioners' views on stereotypes

    Article • Asia Pacific Business Review, October 2013, Taylor & Francis

    Florian Kohlbacher, Dr Michael Prieler

  2. The effects of brand‐cause fit and campaign duration on consumer perception of cause‐related marketing in Japan

    Article • Journal of Consumer Marketing, July 2012, Emerald

    Florian Kohlbacher, Dr Emmanuel J. Cheron