All Stories

  1. The impact of artificial intelligence on organizational performance: The mediating role of employee productivity

    Article • Journal of Open Innovation Technology Market and Complexity, March 2025, Elsevier

    Assistant Professor Eyob Ketema

  2. Determinants of Users Attitudes towards Social Websites Banner Advertising among University Students in Ethiopia

    Article • International Journal of Innovative Science and Research Technology, August 2020, International Journal of Innovative Science and Research Technology

    Assistant Professor Eyob Ketema

  3. Customer‐perceived relationship quality and satisfaction

    Article • African Journal of Economic and Management Studies, April 2013, Emerald

    Assistant Professor Eyob Ketema

  4. An Assessment of the Marketing Strategy for Mobile Services of Ethiopian Telecommunication Corporation

    Article • Services Marketing Quarterly, December 2009, Taylor & Francis

    Assistant Professor Eyob Ketema