All Stories

  1. Esquecidas

    Article • Intexto, November 2025, Faculdade de Biblioteconomia Comunicacao

    Professor Everardo Rocha

  2. Advertising in Brazil

    Article • June 2025, Taylor & Francis

    Professor Everardo Rocha

  3. Denis Diderot and the world of cultural goods: an interpretation of the Encyclopédie in modern consumption

    Article • Consumption Markets & Culture, April 2025, Taylor & Francis

    Professor Everardo Rocha

  4. Café Society Carioca

    Article • E-Compós, December 2023, E-compos

    Professor Everardo Rocha

  5. Espectatorialidade e consumo: da Loja de Departamento à Shoppable TV

    Article • Comunicação Mídia e Consumo, April 2023, Escola Superior de Propaganda e Marketing (ESPM)

    Professor Everardo Rocha

  6. Burgueses e nobres: imaginários e modos de vida em Copacabana e Petrópolis

    Article • História Unisinos, January 2023, UNISINOS - Universidade do Vale do Rio Dos Sinos

    Professor Everardo Rocha

  7. O mestre, a obra e o amigo:

    Article • ALCEU, September 2021, Pontificia Universidade Catolica do Rio de Janeiro

    Professor Everardo Rocha

  8. O mestre, a obra e o amigo:

    Article • ALCEU, September 2021, Pontificia Universidade Catolica do Rio de Janeiro

    Professor Everardo Rocha

  9. Ideologia de revista: a construção do feminino nos anúncios publicitários=Magazine ideology: the construction of the feminine in advertising

    Article • Cuestiones de género de la igualdad y la diferencia, June 2021, University of Leon

    Professor Everardo Rocha

  10. CAVALCANTI, Maria Laura Viveiros de Castro. 2020. Drama, ritual e performance: a antropologia de Victor Turner. Rio de Janeiro: Mauad X. 148 pp.

    Article • Mana, January 2021, FapUNIFESP (SciELO)

    Professor Everardo Rocha

  11. Muitas mulheres, raras mulheres: representações do feminino nos anúncios dos anos 1920

    Article • Lumina, December 2020, Universidade Federal de Juiz de Fora

    Professor Everardo Rocha

  12. Dona Flor and Scarlett O’Hara: One dilemma, two love stories in Brazilian and American cultures

    Article • Social Science Information, December 2020, SAGE Publications

    Professor Everardo Rocha

  13. Identidades profesionales, agencias y modelos de negocio: notas sobre la historia de la publicidad en Brasil

    Article • Contratexto, January 2020, Universidad de Lima

    Professor Everardo Rocha

  14. A publicidade no Brasil: identidades profissionais e organização do trabalho nas agências

    Article • Media & Jornalismo, June 2019, Coimbra University Press

    Professor Everardo Rocha

  15. Do you know who you are selling to? An ethnographic approach to upper-class shopping experiences in Rio de Janeiro

    Article • Journal of Consumer Culture, May 2019, SAGE Publications

    Dr Ana Carolina ACB Balthazar, Professor Everardo Rocha

  16. No jardim das delícias

    Article • Matrizes, April 2019, Universidade de Sao Paulo Sistema Integrado de Bibliotecas - SIBiUSP

    Professor Everardo Rocha

  17. Saias, selins e sensibilidades: movimentos feministas e bens de consumo

    Article • Comunicação Mídia e Consumo, April 2019, Escola Superior de Propaganda e Marketing (ESPM)

    Professor Everardo Rocha

  18. Imagens de Pagu: trajetória midiática e construção de um mito

    Article • Cadernos Pagu, December 2018, FapUNIFESP (SciELO)

    Professor Everardo Rocha

  19. Consumption and Body Images: A Textual Analysis of Women’s Magazines in Brazil

    Article • January 2018, SAGE Publications

    Professor Everardo Rocha

  20. A STAR PLAYER AND THE WORLD OF GOODS: SOCCER AND CONSUMPTION IN THE PUBLIC IMAGE OF LEÔNIDAS DA SILVA

    Article • Sociologia & Antropologia, September 2017, FapUNIFESP (SciELO)

    Professor Everardo Rocha

  21. Bens e sensibilidades:

    Article • ALCEU, June 2017, Pontificia Universidade Catolica do Rio de Janeiro

    Professor Everardo Rocha

  22. Classifying and classified: An interpretive study of the consumption of cruises by the “new” Brazilian middle class

    Article • International Business Review, June 2016, Elsevier

    Professor Everardo Rocha

  23. Modas de mulher, modos de comércio: camadas médias, cultura e economia na história do consumo moderno

    Article • Horizontes Antropológicos, June 2016, FapUNIFESP (SciELO)

    Professor Everardo Rocha

  24. Rituals of cruise consumption and the 'new' middle class: desiring and 'devouring' maritime cruises

    Article • Leisure Studies, May 2016, Taylor & Francis

    Professor Everardo Rocha

  25. Classified beauty

    Article • Journal of Consumer Culture, April 2016, SAGE Publications

    Professor Everardo Rocha

  26. The Woman in Pieces

    Article • SAGE Open, October 2013, SAGE Publications

    Professor Everardo Rocha

  27. Hedonismo e moralismo: consumo na base da pirâmide

    Article • Revista de Administração de Empresas, April 2013, FapUNIFESP (SciELO)

    Professor Everardo Rocha