All Stories

  1. Examining customers’ experience with the Nigerian Bank Verification Number (BVN) policy from the perspective of a dual-lens theory
  2. Online shopping experience in an emerging e-retailing market
  3. Creating particularized trust in e-retailers through experiential value and generalized trust
  4. Online shopping experience in an emerging e-retailing market: Towards a conceptual model
  5. Determinants of relationship quality and customer loyalty in retail banking
  6. Customer loyalty in telecom service sector: the role of service quality and customer commitment
  7. Structural equation test of relationship quality
  8. Determinants of Attitudinal Loyalty in Retail Banking
  9. Antecedents of attitudinal loyalty in a telecom service sector: the Nigerian case
  10. Correlates of the determinants of relationship marketing in the retail sector: the Nigerian case
  11. Should relationship quality be measured as a disaggregated or a composite construct?
  12. Customers’ service quality perception in automotive repair
  13. Consequences of service quality
  14. Determinants of attitudinal loyalty in Nigerian telecom service sector: Does commitment play a mediating role?