All Stories

  1. Tales of Georgian wine: storytelling in the Georgian wine industry

    Article • Journal of Wine Research, April 2021, Taylor & Francis

    Professor Erik Audun Borg

  2. Medical tourism in emerging markets: The role of trust, networks, and word-of-mouth

    Article • Health Marketing Quarterly, June 2019, Taylor & Francis

    Professor Erik Audun Borg

  3. International market-oriented strategies for medical tourism destinations

    Article • International Journal of Market Research, April 2018, SAGE Publications

    Professor Erik A Borg, Professor Erik Audun Borg

  4. Cultural Capital in the Economic Field: A Study of Relationships in an Art Market

    Article • Philosophy of Management, June 2017, Springer Science + Business Media

    Professor Erik Audun Borg

  5. Formal ties in financial networks: professional clusters in financial services marketing

    Article • The International Journal of Bank Marketing, April 2016, Emerald

    Professor Erik A Borg, Professor Erik Audun Borg

  6. Intellectual Property and the Marketing of Ideas

    Article • January 2015, Springer Science + Business Media

    Professor Erik Audun Borg

  7. Innovation and specialization strategies in medical tourism: Evidences from Europe

    Article • July 2014, Global Science & Technology Forum

    Professor Erik Audun Borg

  8. Innovation and specialization strategies in medical tourism: Evidences from Europe

    Article • January 2014, American Psychological Association (APA)

    Professor Erik Audun Borg

  9. Theories of Brands and Entrepreneurship: Conceptualising Brand Strategies

    Article • April 2013, Global Science & Technology Forum

    Professor Erik Audun Borg

  10. Collective Brand Strategy, Entrepreneurship, and Regional Growth: The Role of a Protected Designation of Origin (PDO)

    Article • Journal of World Economic Research, January 2013, Science Publishing Group

    Professor Erik Audun Borg

  11. The Co-Production of Value in an Art Market: Exploring Service Relationships

    Article • Journal of Investment and Management, January 2013, Science Publishing Group

    Professor Erik Audun Borg

  12. Theories of Brands and Entrepreneurship: Conceptualising brand strategies

    Article • January 2013, American Psychological Association (APA)

    Professor Erik Audun Borg

  13. The marketing of innovations in high‐technology companies: a network approach

    Article • European Journal of Marketing, April 2009, Emerald

    Professor Erik Audun Borg

  14. The Information and Communication Technologies and Enforcement of Intellectual Property Rights: A Relationship Perspective

    Article • The Journal of World Intellectual Property, March 2008, Wiley

    Professor Erik Audun Borg

  15. The Latvian market constructed

    Article • Baltic Journal of Management, January 2006, Emerald

    Professor Erik Audun Borg

  16. Knowledge, information and intellectual property: implications for marketing relationships

    Article • Technovation, August 2001, Elsevier

    Professor Erik Audun Borg

  17. Problem shifts and market research: The role of networks in business relationships

    Article • Scandinavian Journal of Management, January 1991, Elsevier

    Professor Erik Audun Borg