All Stories

  1. Mobile Tech: Superfood or Super Fad of Creative Business?

    Article • Journal of Business-to-Business Marketing, May 2019, Taylor & Francis

    Elvira Bolat

  2. Radicalising the marketing of higher education: learning from student-generated social media data

    Article • Journal of Marketing Management, May 2017, Taylor & Francis

    Elvira Bolat

  3. Businesses and mobile social media capability

    Article • Journal of Business and Industrial Marketing, October 2016, Emerald

    Elvira Bolat