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All Stories

  1. The influence of product knowledge on the relative importance of extrinsic product attributes of wine

    Article • Journal of Wine Research, July 2018, Taylor & Francis

    Elsamari Botha

  2. Employee brand engagement on social media: Managing optimism and commonality

    Article • Business Horizons, July 2018, Elsevier

    Elsamari Botha, João Ferreira

  3. Where to visit, what to drink? A cross-national perspective on wine estate brand personalities

    Article • International Journal of Wine Business Research, November 2017, Emerald

    Elsamari Botha

  4. How employees engage with B2B brands on social media: Word choice and verbal tone

    Article • Industrial Marketing Management, November 2017, Elsevier

    Elsamari Botha

  5. Emotions and sentiment: An exploration of artist websites

    Article • Journal of Public Affairs, April 2017, Wiley

    Elsamari Botha

  6. Crowdsourcing in a time of empowered stakeholders: Lessons from crowdsourcing campaigns

    Article • Business Horizons, March 2017, Elsevier

    Elsamari Botha

  7. Product Involvement and the Relative Importance of Health Endorsements

    Article • Journal of Food Products Marketing, May 2016, Taylor & Francis

    Elsamari Botha

  8. Should new online stores invest in social presence elements? The effect of social presence on initial trust formation

    Article • Journal of Retailing and Consumer Services, July 2014, Elsevier

    Elsamari Botha

  9. A means to an end: Using political satire to go viral

    Article • Public Relations Review, June 2014, Elsevier

    Elsamari Botha

  10. To share or not to share: the role of content and emotion in viral marketing

    Article • Journal of Public Affairs, May 2013, Wiley

    Elsamari Botha